Customer Think

JANUARY 10, 2022

It’s a fact, content below the fold gets less attention. That’s why a best practice in content marketing is to place your best content above the fold. As a marketer, it’s crucial to think about what it takes to ensure that your content gets read, absorbed, and shared by readers across the Internet.

Internet 136

Internet Marketing Digitalization 136

Customer Think

MARCH 15, 2024

As marketers, we’re told our content and buyer experiences must deliver value. Often, companies think of value in relation to their business — more so than for their customers. They think it lives within the features of their products. We tell […]

B2B 84

B2B Marketing Digitalization 84

Strategic Communications

MAY 16, 2023

The Tools Jasper (formerly Jarvis) is one of a number of newly emerging tools designed to help content creators be more efficient in their work—to the point, as the Facebook post suggests, of actually creating content for them. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Strategic Communications

JANUARY 12, 2024

A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive?

Digitalization 59

Digitalization Advertising B2B Publishing 59

Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

B2B 143

B2B Marketing Digitalization 143

Customer Think

JUNE 3, 2023

In content marketing, these emerging translating technologies have made creating content in another […] The Global News Wire reported that by 2030 the market size of global machine translation and translation technologies would be around 4,069.5 Million USD, having a 19.9% CAGR between 2022-2030.

Marketing 115

Marketing Digitalization 115

Customer Think

APRIL 20, 2023

The goal of healthcare content marketing is to offer your customers the most accurate and helpful responses to their medical inquiries.

Healthcare 69

Healthcare Marketing Digitalization 69

Customer Think

APRIL 12, 2024

Source: Shutterstock If you’ve ever bought or sold a house, you’re probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it’s what creates a potential buyer’s first impression of the house.

Marketing 69

Marketing Digitalization 69

Showpad

FEBRUARY 9, 2024

Content is the fuel that empowers every buyer interaction. And the most impactful content is tailored based on the unique needs of each customer. Personalized content is no longer a nice-to-have. 57% of B2B customers expect content that is tailored to their unique needs.

Account Management 52

Account Management Decision-making B2B Marketing 52

Customer Think

JANUARY 4, 2022

A marketer’s goal is to create unique and engaging content that resonates with the target audience. Let’s understand how you can use the following quick and easy steps to research and analyze competitive content. Advantages of Analyzing Competitive Content First, […].

Publishing 128

Publishing Digitalization Marketing 128

Strategic Communications

JANUARY 23, 2024

These technologies are reshaping how search engines understand user intent and deliver results, making it imperative for SEO professionals and content creators to adapt their strategies accordingly. This involves understanding natural language processing (NLP) and how it affects content discoverability.

e-Learning 52

e-Learning Artificial Intelligence Internet Prioritization 52

Customer Think

OCTOBER 12, 2021

Why are emotions so important when it comes to content marketing? If you scroll through your social media feed at any time, you’ll notice that most content that catches your eye has an emotional aspect to it.

Marketing 142

Marketing Media Digitalization 142

Customer Think

DECEMBER 8, 2023

1WorldSync’s 2023 Consumer Product Content Benchmark Report reveals […] But with great power comes great responsibility for brands to establish trust and loyalty across each touchpoint in the customer journey. How can brands build a foundation of trust?

Digitalization 69

Digitalization Marketing 69

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Customer Think

AUGUST 24, 2023

According to the blogosphere, and based on conversations with clients, there appears to be a movement afoot to free marketing content from the shackles of registration forms and offer everything from white papers to Webinars ungated.

Marketing 52

Marketing Digitalization 52

Customer Think

JULY 13, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and.

Management 122

Management Publishing Marketing Digitalization 122

Customer Think

MARCH 24, 2024

This same sensibility has already begun to enter the realm of generative AI content, and it’s poised […] They demand more than just a product — they want to understand how products impact everything from the environment to our society.

Digitalization 59

Digitalization Marketing 59

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation. Interactive video content deepens audience connections. appeared first on NGDATA.

Digitalization 40

Digitalization Marketing 40

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. This custom approach makes your messages connect better with the unique difficulties and objectives of each customer, increasing the likelihood that they will be interested in your content and what you have to offer.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Customer Think

DECEMBER 26, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.

B2B 138

B2B Marketing Digitalization 138

NG Data

APRIL 3, 2024

Content marketing is evolving with new formats and the help of AI. Periodic evaluations of content are crucial. B2B marketing and content marketing changes are less straightforward, and media strategy is evolving. Source The post 11 Content Marketing Trends That Will Transform CX in 2024 appeared first on NGDATA.

Marketing 40

Marketing Media B2B Customer Experience 40

Customer Think

JANUARY 17, 2024

Source: Kogan Page Last November, I published a review of Robert Rose’s new book, Content Marketing Strategy. Rose’s book is one of the best I’ve recently read, and it’s an important addition to our library of content marketing literature.

Marketing 59

Marketing Publishing Digitalization 59

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience Leadership Marketing B2B 126

Customer Think

NOVEMBER 24, 2023

For B2B sales teams today, content provided by the marketing team plays a more significant role in the selling process than ever. And its significance is only going to expand in the coming years; after all, it’s common for businesses to continue increasing content budgets annually.

B2B 40

B2B Sales Marketing 40

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

Marketing 130

Marketing B2B Digitalization 130

Customer Think

AUGUST 30, 2021

You dream up the campaign, you execute the campaign and you ultimately lead your audience to content. But, where does that content live? If you’re a marketer, you know how it usually goes. To be effective, your campaigns need a destination.

Marketing 102

Marketing Digitalization 102

Customer Think

FEBRUARY 20, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce.

Leadership 69

Leadership B2B Marketing Digitalization 69

Strategic Communications

OCTOBER 24, 2022

Content Demand on the Rise. And, for content marketers, like us–especially those specializing in human resource-related content–a dramatic impact in demand for content. But, it’s not just HR-related content that’s in high demand. Big Benefits From Great Content. Feeding the Content Pipeline.

Communication 52

Communication Digitalization Small Business Publishing 52

Customer Think

SEPTEMBER 10, 2021

Video content has never been more […]. Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives.

Marketing 133

Marketing Media Digitalization 133

Customer Think

AUGUST 27, 2021

And they benefit from B2B content that shows them how to do those t. Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate.

B2B 93

B2B Digitalization Marketing 93