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ACH API: What it is + How to Use it [+ Who Should Not]

Hubspot Sales

Before we get into the technical details, let’s take a quick refresher and make sure we’re on the same page. In action, it’s a way to allow your website, app, or finance software to make or accept ACH payments securely. You want to connect your payment data with your accounting tools, CRM, or other business software.

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What is account-based marketing (ABM)?

Insightly

This approach works particularly well for high-value B2B campaigns where the sales cycle is usually longer, and several people are involved in making purchasing decisions. Account-based marketing makes sense for businesses that sell high-value products and/or rely on long-term repeat customers. When To Use ABM.

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How to Find Almost Anyone’s Email Address (Without Being Creepy)

Hubspot Sales

You only have one chance to make a first -- and possibly only -- impression. Use HubSpot’s CRM and LinkedIn Sales Navigator. Regardless, there are appropriate ways to access a person’s email address that won’t make your skin crawl. Use HubSpot’s CRM and LinkedIn Sales Navigator. Use LinkedIn to build rapport.

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Artificial Intelligence vs Business Intelligence – What is really self-service business analytics?

QYMATIX

Not only large companies and big players, but also more and more SMEs have recognised the value of data analysis: Data-supported decisions to achieve corporate goals. For finance departments, this is probably a no-brainer. That’s right. And this is precisely the purpose of BI applications. They might migrate.”

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Salesforce contracts, explained: 7 things you didn’t know were in your Salesforce user agreement

Nutshell

While Salesforce remains the most well-known name in CRM software , their billing practices, one-sided contracts, and minimal user support can make them a bad fit for small businesses. Have you ever been roped into a cable or internet package at a low introductory rate, only to get serious sticker shock when your contract renews?

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What is customer satisfaction score? (+ how to measure CSAT)

Zendesk

When you collect CSAT scores, you give buyers the opportunity to voice their opinions, making them feel heard. If you’re looking to become a customer-centric business, it’s important to understand how CSAT helps make that happen. CES makes it easy to spot weaknesses during support interactions or within a product.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit. From here, make sure you have all the right permits and licenses to do business legally. How do you plan to make the world better? You should consider your buyer personas when making any business decisions.