Strategic Account Management Association

DECEMBER 3, 2020

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. You also risk sacrificing a common strategy, methodology and customer experience. #4.

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Co-Creation Value Proposition Account Management Suppliers 987

KAMCast

JULY 8, 2021

So, in essence, we can see that the gossiping entertainer (who liked talking about others) morphed into the boring informer (who liked talking about themself) and then evolved into the consultative problem solver who finally learned the value of talking to the customer about, well, the customer. That, my friend is the question.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? How innovative is your customer?

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Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. Before we get to that, let me explain how key account management became a business strategy. Key account managers kept them. But that's not all.

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Key Account Management Account Management Management Suppliers 246

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. I want to speak to those working diligently getting to know your customers. A first question to ask when you see a risk with your customer is… If this risk were an opportunity for us, what kind of benefit would we gain?

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Key Account Management Account Management Innovation Financial Services 195

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

QYMATIX

MARCH 26, 2024

It is important to note that a system like CRM is not just a software solution but a holistic strategy encompassing all aspects of customer interaction. It requires close collaboration between sales, marketing and customer service departments to ensure a seamless customer experience.

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