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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.

CXM 520
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Conversational Account-based Marketing (ABM)

Flevy

By sales stage – Segmentation by sales approach enables developing customized campaigns for the accounts and keeping in touch with the accounts that have already received a quote. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. David Coloma, Consulting Area Manager at Cynertia Consulting.

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Dec 07 – Customer Success Jobs 

SmartKarrot

Role: Director, Customer Success Location: Austin, TX, United States (On-site) Organization: Atmosphere As a Director of Customer Success, you will deliver and manage world-class customer onboarding, account management, customer support, and contract negotiation processes that scale at every point in the customer lifecycle.

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June 12 – Customer Success Jobs

SmartKarrot

Utilise and keep up a knowledge base, asset management system, and service management system for information technology. Maintain the asset management system’s accuracy. Showcase product features that go above and beyond basic functionality to assist customers in achieving specific business goals and maximising value.

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Sales enablement is your engine to drive digital transformation

Showpad

. #4: Align all enablement efforts with marketing, sales and customer success managers and enable them to coach effectively. Driving successful digital transformation along the entire customer journey requires engaging all managers, not only sales managers, to coach their teams effectively.

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Jun 08 – Customer Success Jobs

SmartKarrot

Build, motivate, and lead a high-performance Customer Success Team. Collaborate with FIP leadership team to define the CS strategies that include data analysis, segmentation, approach for each segment, defining metrics, and ongoing performance measurement. Mentor and hire new team members.

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May 18 – Customer Success Jobs

SmartKarrot

Hire, develop and retain a team of high-performing Customer Success Managers. Represent Coursera as an executive sponsor and build relationships with key customers. Drive strategy of land and expand within the customer base. Manage and own key aspects of customer advocacy such as advisory boards and NPS.