DemandFarm

AUGUST 11, 2023

The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Account Manager Tips

SEPTEMBER 7, 2022

When clients say "price" they really mean value "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Upland

MAY 22, 2024

AI is a powerful tool that can enhance the process, but it’s the human connection that ultimately unlocks hidden potential and fosters long-term customer success.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

JULY 6, 2022

Constructive customer participation. Create a seamless, frictionless customer experience. Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. It comes loaded with 300+ templates to kickstart innovation. The KAM Club.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

OnStrategyHQ

JULY 8, 2022

Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value. Our passion is to serve, innovate, and grow. Customers choose to use our insurance because: Trusted brand and excellent reputation. ? Experience and industry leadership. ?We

Insurance 52

Insurance Logistics Construction Manufacturing 52