Strategic Account Management Association

AUGUST 24, 2021

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Customer Think

MARCH 12, 2023

Before you can think of financial incentives for Value Creation, it is important that Value be understood and recognized and also be measured. As you read further, you will relate to these important aspects of Value Creation. Studies have shown that incentives do not improve the innovativeness of creative people.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

CoSell

MAY 20, 2021

If your marketing managers are in touch with sales perspective, compensation, goals, and knowledge, you are heading in the direction of cohesive marketing-sales revenue partners. Similarly, with sales managers. Marketing may have innovative ideas to streamline the path that buyers take.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10