article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. Stockholm: Mercuri International. 3 Gejrot, B.

article thumbnail

Internal & External Analysis

OnStrategyHQ

What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? How do our employees or shareholders perceive us? What are our company resources – assets, intellectual property, and people?

Suppliers 105
article thumbnail

3 CRM Models and How They Improve Customer Profitability

Insightly

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. What Is CRM? Three Common CRM Models.

article thumbnail

Does Value Creation Need Financial Incentives?

Customer Think

We went on to discuss how value can be measured, and the value of a transaction. The model he used to measure complaint handling when he was a manager is different (and less good) than the one he uses today. And then we come to incentivizing the Value Creation. Is the brand equity of the employee increasing?

article thumbnail

6 Myths That Could Be Holding Up Referral Partnerships

CoSell

If your marketing managers are in touch with sales perspective, compensation, goals, and knowledge, you are heading in the direction of cohesive marketing-sales revenue partners. Similarly, with sales managers. Forward-thinking executives know that they must look for adding customer value.