Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Delegate directly to your customers. The future is now.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. Your customers think in terms of value, not product.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Key questions include: What do power and influence look like within the organization?

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

CoSell

MAY 20, 2021

Myth 1: “We Can Go, Solo” In many organizations, marketing does its thing. When you are seeking to build successful collaborative partnerships, it’s critical to present a united face for your organization. Myth 2: “It Will Never Change” What is your customer roadmap? Some organizations call it collaboration.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

Customer Think

MARCH 12, 2023

Before you can think of financial incentives for Value Creation, it is important that Value be understood and recognized and also be measured. As you read further, you will relate to these important aspects of Value Creation. Studies have shown that incentives do not improve the innovativeness of creative people.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. The focus of Cisco is now on improving customer experience at every touchpoint.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. The focus of Cisco is now on improving customer experience at every touchpoint.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10