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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). There are more decision makers in the committee, and they are seeking detailed information, case studies, ROI analyses, and robust decision support.

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Successful Team Building for Boehringer Ingelheim RCV

MDI Training

The second event focused on how to increase effectiveness in decision-making processes : What influences the way we make decisions ? What (group) dynamics exist in decision-making processes ? What decision-making processes are involved? What strategies are needed for each?

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HubSpot Reps on How to Work With Marketing to Make Better Sales Content

Hubspot Sales

The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. If you can produce compelling content — specific to your business and how it will impact their lives or company operations — you can make them legitimately consider purchasing your product or service. Communication.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Whitepapers. Decision Stage. But that’s not all. How can your business respond?

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Coach potentials: AI can make learning suggestions Answers from ChatGPT: The four main roles of a leader according to Covey – building trust, developing vision, implementing strategies, and coaching potential – can be supported to varying degrees by AI technologies. “What can humans do better?”

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Redefining Sales Enablement for the Future: The AI Advantage

DemandFarm

From improved efficiency and productivity to smarter decision-making and customized customer experiences, AI is set to reshape the sales landscape. AI-powered analytics can help sales teams identify inefficiencies in their sales funnel, uncover best practices, and make data-driven decisions to optimize their processes.