KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. There must be a better way to do this’, he thinks. After: Brendon logs into his company’s Org Chart software.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. I like it because it recognises the personal motivations in decision making. DOWNLOAD NOW.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Clarity Engagement Solutions

NOVEMBER 9, 2020

Because the changing dynamics make it more complex day by day. What are the pressures and challenges that stakeholders face at the moment? – The rapid pace of change and innovation. 3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. Providers, payers and suppliers, also a distribution supply chain and the patients themselves.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Jermaine Edwards

MARCH 17, 2020

Strengthen brand position and retention of key customers. Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. What improvements can you make to the experience?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Arpedio

NOVEMBER 30, 2021

Making the customer’s buying journey less complex. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. Back to blog.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies.

Account Management 52

Account Management Management Account Planning Stakeholders 52

ProlifIQ

MAY 4, 2023

Once these accounts have been identified, the company can then look for patterns and trends in the data to identify gaps in the market that are not currently being served. Extensive knowledge of who the different stakeholders are in the business units you’ve yet to sell into is research that needs to be done.

Stakeholders 52

Stakeholders Account Management CRM Key Account Management 52

QYMATIX

SEPTEMBER 27, 2022

Machine learning makes it possible to discover insights and to gain a look into the future. The buying decision is already taken, when the B2B buyer contacts sales. Therefore, one idea to increase sales is to provide customers with the information they need to make a decision. The B2B Race Has Already Started!

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Jermaine Edwards

MAY 6, 2020

What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. Table of Contents.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

JUNE 17, 2022

We have discussed methodologies and looked further into the steps you can take to make a great salesperson with Scott Schnaars, VP of Americas at Cloudinary. And as a little bonus treat, Scott actually came up with a sixth key ingredient , which sparked after talking to ARPEDIO’s Account Manager, Max Opp.

Account Management 52

Account Management B2B Decision-making Innovation 52