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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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How Your Buyers Make Their Decisions – Part 2

MTD Sales Training

In Part One of this series, we identified a reason why your buyers make decisions, either by moving away from a painful scenario or by moving toward a beneficial one. Buyers make decisions based on a series of criteria that makes sense to them. In this section, we look at another way your buyers decide.

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How Your Buyers Make Their Decisions – Part 1

MTD Sales Training

Decisions, decisions… ah, there’s a dilemma inside every choice for everyone! The way decisions are made can tell you a lot about the personality of a person. People’s decision-making criteria will always give away a lot of information, as they help you understand their beliefs, values and behaviours.

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4 Reasons Why Buyers Make Decisions

MTD Sales Training

So what are the main reasons why buyers make decisions to buy? Here are four: 1) The supplier has the knowledge they are looking for. 3) The relationship with the supplier’s company. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. Happy Selling! Sean McPheat.

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5 Ways To Sell To The Modern Day Buyer

MTD Sales Training

What makes a buyer decide to be loyal to a supplier? It’s no longer the cheapest price or best quality that drives decisions. Modern research shows that offering insights and helping buyers to make decisions for the benefits of their business is key to getting the modern buyer involved. Happy Selling! Sean McPheat.

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3 Tips To Ensure You’re Selling To The Decision Maker

MTD Sales Training

No, but maybe they are claiming to have more power than they really have in the decision-making process. Sometimes it may be a ploy used by the customer, to either boost their own ego or to bypass the stringent processes the company use decide the supplier list they are going to use. Happy Selling! Sean McPheat.

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Five Needs Your Buyers Would Love You To Satisfy

MTD Sales Training

When we talk to buyers, we often ask what inspires them to remain loyal to suppliers. Many suppliers actually think it’s good value, cheap prices and quality products. What is it that makes buyers really want to do business with you? What makes them keep buying from you and building long-term loyalty? Happy selling!