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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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KPI Management: Digital Transformation Strategy KPIs

Flevy

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

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What is Buying Intent?

Upland

Buyers seek reassurance that they will receive adequate assistance post-purchase to maximize the value of the SaaS product. Value Proposition & ROI Articulating a clear value proposition and showcasing the return on investment (ROI) that the SaaS product offers can sway potential customers toward making a purchase.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions. Averting common mistakes—e.g.,

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Why do law firms needs SAM?

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8 tips for your Marketing plan to match with solution

Scovel

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. Collect and publish testimonials. When you find the 20% who are the most successful, invest most of your efforts in these campaigns and platforms knowing they are the most profitable.