Red Star Kim

FEBRUARY 16, 2023

I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

The Center for Sales Strategy

FEBRUARY 16, 2023

You may not realize it, but you are setting expectations all the time. You set expectations in everything you do and in everything you don’t do. It’s an amazing power to have. As a leader, you can have a positive impact on the lives of each person you manage based on the expectations you set for them.

Management 99

Management Sales 99

Apptivo

FEBRUARY 16, 2023

1. Go Automatic! 2. Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? 5. Summing it Up Go Automatic! Automation technologies, along with artificial intelligence (AI), are not just emerging technologies, but they have received a lot of attention in the past few years since all kinds of businesses are trying to leverage them to be more efficient, and accurate.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Customer Think

FEBRUARY 16, 2023

This is part of a series of articles about brands that are getting it right. Often we see plenty of examples of brands dropping the ball and failing to live up to their promise, but here’s a chance to highlight those who seem to have gotten it fi.

Customer Experience 84

Customer Experience 84

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Force Management

FEBRUARY 16, 2023

Many of today’s top sales organizations are starting to feel the effects of the economic downturn through increased selling criteria and buyer scrutiny. The new B2B customer is more focused on ROI than ever before, and they likely have multiple parties approving the deal through different criteria. What does this mean for sales leaders?

B2B 79

B2B Organization Sales 79

Customer Think

FEBRUARY 16, 2023

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data

Marketing 93

Marketing 93

Customer Think

FEBRUARY 16, 2023

In the past few weeks, we have seen organizations announce massive layoffs (more than 150000 people have been let go in the past 3 months alone. On the other hand, organizations complain that they are unable to find and retain good talent. W.

Organization 81

Organization Innovation 81

Zendesk

FEBRUARY 16, 2023

Showing your customers how much you value their business with digital thank you notes and direct mail can go a long way. After all, customer appreciation is key to customer retention and satisfaction. Keep reading to learn how to write a professional customer thank you note from start to finish, and get some tips for wowing your customers in the process.

Retail 52

Retail Finance Advertising Small Business 52

Customer Think

FEBRUARY 16, 2023

Brand protection is a crucial aspect of any business, as it ensures that your company’s reputation and assets are secure. A strong and protected brand can establish trust and credibility with customers, increase the value of your company, and differentiate you from your competitors.

Digitalization 69

Digitalization 69

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. But while business forecasting and quantitative analysis is definitely a hot topic for big companies and their sales managers , it’s a foreign concept for most solopreneurs and small businesses.

Small Business 52

Small Business Sales Decision-making Artificial Intelligence 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

FEBRUARY 16, 2023

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 64

Sales Marketing Digitalization 64

Cranfield Executive Development

FEBRUARY 16, 2023

Asda Case Study - That all-important question, why?

Leadership 52

Leadership 52

Customer Think

FEBRUARY 16, 2023

In 2021, nearly 60% of consumers bought new sports shoes. Are all of those pandemic joggers now running for the exits? Sales in the sporting goods market indicate so much, having declined by 4% to 8% in the first nine months of 2022, according to a recent report by McKinsey & Co.

Customer Experience 64

Customer Experience Retail Marketing Sales 64

SmartKarrot

FEBRUARY 16, 2023

Role: Customer Success Executive Location: Austin, TX, United States (Hybrid) Organization: Axon As a Customer Success Executive you’ll be a consultant and a spokesperson for your clients, holding frequent phone calls and in-person meetings to direct strategy and execution for reaching each client’s particular goals. To make sure that customers are leveraging the complete Axon platform, track and monitor adoption KPIs.

Customer Success 19

Customer Success Account Planning Client Development Stakeholders 19

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

FEBRUARY 16, 2023

We’re living in a world dominated by the visual medium. The surge in reels, memes and TikTok has only furthered the desire for quick, eye-catching content to inform, entertain and guide people. It’s how the eCommerce landscape functions. And bringing eCommerce into the brick-and-mortar world has become a vital component of the evolving physical store.

eCommerce 64

eCommerce Customer Experience Digitalization Marketing 64

Hubspot Sales

FEBRUARY 16, 2023

Networking is an important part of the prospecting process. It’s a great way to introduce yourself and your products to new audiences in a casual environment. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport. So, you must always be ready to make the most of any encounter.

CRM 128

CRM Sales Meetings Business Planning 128

Customer Think

FEBRUARY 16, 2023

Is the contact center the next big tech frontier? With the move to the cloud and increased innovation forced upon many companies by the pandemic, it certainly appears so. According to an Allied Market Research (AMR) report, the global Contact Center as a Service (CCaaS) industry is forecast to reach $19.

Innovation 64

Innovation Marketing 64

Customer Think

FEBRUARY 16, 2023

“Help me understand how to handle customer sales objections…” “My team needs to learn how to handle objections…” “We get lots of sales objections in our demos and need to manage them better…” Sound familiar? Many sales and presales training p.

Sales 59

Sales Management 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

FEBRUARY 16, 2023

How Aligning Your Customer to the Hero’s Journey Will Create Content That Results in Happy Endings For centuries, storytellers the world over have used fictional tales not only to entertain, but to teach.

Digitalization 59

Digitalization Marketing 59

Customer Think

FEBRUARY 16, 2023

If you watched Super Bowl 57, you observed two teams that simply refused to give up or give in. Sometimes, that's the feeling I get when I'm writing articles and I have solid data on my side, while dozens of competing authors just won't stop thei.

Sales 59

Sales 59

Customer Think

FEBRUARY 16, 2023

In the weeks preceding the most recent SuperBowl game, LoopMe ran a consumer survey to learn more about U.S. viewers’ plans and preferences related to the event.

Digitalization 59

Digitalization Marketing 59

Customer Think

FEBRUARY 16, 2023

Customer data platform accelerates time-to-value for organizations of all sizes, with a simplified and streamlined delivery model

Innovation 59

Innovation Organization 59

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Customer Think

FEBRUARY 16, 2023

Skip to content <desc/> <path id="Shape" d="M-787.4,568.7h-6.3l-2.4-2.4c7.9-8.7,12.6-20.5,12.

Marketing 59

Marketing 59

Customer Think

FEBRUARY 16, 2023

February 14, 2023 Add to rss feed Today, all of us are.

Customer Experience 59

Customer Experience Communication 59