Customer Think
DECEMBER 16, 2022
The year 2023 is almost here, so that means it’s time to put your marketing plans into action and find new ways to connect with your target audience. Business leaders and marketers want to do everything they can to create a top-notch customer experience (CX). It’s no wonder why; happy shoppers turn into long-term customers […].
Vantage Partners
DECEMBER 16, 2022
Building an Alliance Program From the Ground Up. The right people, processes, and technology – and alignment with C-Suite objectives – will help you get it done.
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Customer Think
DECEMBER 16, 2022
Consumer expectations are being set by voice assistants like Siri, Google Assistant, and Alexa. We interact with this technology every day. And we’re coming to expect this same type of interaction and rapid response when we communicate with businesses. Given this, solutions like conversational AI will soon be a requirement for every company’s contact center. […].
Hubspot Sales
DECEMBER 16, 2022
API. Three little letters that cause a lot of confusion. You know you want to get started sending and receiving ACH payments, but is an ACH API the right way to do it? Today we’ll take a look at what an ACH API is, as well as why you would and when you shouldn’t use one. We’ll discuss ACH API providers for those who want to, as well as alternatives for those who decide not to use an API.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 16, 2022
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your patrons is crucial if you want to stay ahead of the curve. 70% of people feel more inclined to remain loyal to a company that tries to personalize their experience—creating a data-driven customer retention marketing through email […].
Nutshell
DECEMBER 16, 2022
You can’t predict the future but you can forecast it. Sales forecasting is a tried and tested way for sales teams to get one up on the competition—even if the competition is their own performance last quarter. Some sellers shy away from forecasting because 1) it involves math, and 2) inaccurate forecasts make you an easy target for criticism when things go wrong.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Zendesk
DECEMBER 16, 2022
Customer expectations are changing—shoppers want instant answers to their questions at any time of the day. More importantly, they expect their interactions with customer service teams to lead to a resolution. No friction, no bumps. Technology is changing, too. AI has never been more available, and bots are more sophisticated than ever before. That’s why businesses are looking for ways to introduce bots in customer conversations.
Customer Think
DECEMBER 16, 2022
Lots of research shows that Facebook is used significantly less by Generation Z, but what happens when it comes to shopping? How does Generation Z use social media for shopping? New research from SimplicityDX shows that just like the older age groups, about half of Gen Z online shoppers think that social media is a […].
Zendesk
DECEMBER 16, 2022
Since its launch in 1996, The New York Times website, nytimes.com , has evolved from a basic retread of the print edition to a dynamic digital hub where millions of readers get breaking news, recipe ideas, and their daily Wordle fix. After investing in ancillary products like the New York Times Games section, The Times has seen its digital subscriber base steadily grow over the past eight years.
Customer Think
DECEMBER 16, 2022
Faced with higher interest rates, stubbornly high inflation, and the need to cut costs, small businesses are re-evaluating how to balance growth in the face of lower budgets, leaner teams, and more demands on the network they rely on to operate in a digital-first environment. This is particularly the case for those businesses without the […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
DECEMBER 16, 2022
This year, many shoppers are waiting until the last minute to finally purchase the items they’ve been adding to their wish list for the past few months. Unfortunately, in today’s environment, some might not have the funds on hand to get everything on their list. Buy Now, Pay Later (BNPL) is a way customers can afford these payments. The scheme allows customers to split their payment across multiple weeks without accruing interest—as long as customers don’t miss their payments—which has led to it
Customer Think
DECEMBER 16, 2022
Customer experience (CX) strategy should be an ongoing discussion within every organization. The best companies revisit this all-important question often: What do our customers really want? International organizations supporting diverse locales and languages–on both the customer and employee sides–have come to the conclusion that customers want personalized support.
Strategic Communications
DECEMBER 16, 2022
It’s not unusual, when I’m meeting with a new prospect or making a presentation related to marketing and the issue of competitors comes up, for someone to say: “We don’t really have any competitors.” My response: “Well, actually you do.” Even the latest and greatest brand new technological innovation that nobody has ever seen before will have to think about competitors.
Customer Think
DECEMBER 16, 2022
We live in a computer-driven age that is permeating all aspects of our life. This age of technology and innovation has also given us a new type of crime: cybercrime. Just like the IT and technology being introduced everywhere around us, cybercrimes are reaching us in many of our activities, sadly even affecting our communication […].
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Agile CRM
DECEMBER 16, 2022
PPC, or pay-per-click, is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC management software is a tool that helps advertisers manage their PPC campaigns and bids more effectively. The evolution of PPC management software has largely been driven by advancements in technology and changes in the digital advertising landscape.
Customer Think
DECEMBER 16, 2022
UX researchers have a lot to think about, these tips can help inform their decision-making When it’s time to embark on UX research, there are so many things researchers might consider when deciding how best to proceed. From usability to reporting, to scale ratings, to randomization, researchers are contemplating many ideas. The following article shares […].
SmartKarrot
DECEMBER 16, 2022
Role: Customer Success Manager Location: Birkenhead, England, United Kingdom (Hybrid) Organization: The Access Group As a Customer Success Manager, you will provide both reactive and proactive services to the customer base. Work with a large number of internal stakeholders to resolve customer issues/escalations. Own the resolution process ensuring you exceed customer expectations.
Customer Think
DECEMBER 16, 2022
Over the last two years, many commerce industry experts viewed brick-and-mortar retail as an afterthought. With the Covid-19 pandemic forcing retailers to close their doors or drastically curtail operations, it looked like ecommerce would finally land a death blow on the sector. However, that never came to pass. Instead, the retail sector has come roaring […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Apptivo
DECEMBER 16, 2022
The magic of Automation. 1. Applications & features of Help desk. 2. Benefits of using help Desk. 3. Summary. Help desk is a tool that allows support agents to interact with customers, follow-up and resolve queries. Research says most support provided is either late or does not give an apt solution and even in some instances, neither is the solution on time nor what they want.
Customer Think
DECEMBER 16, 2022
by Kim Campbell in Kim Campbell, Loyalty Program Management Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. Salesforce research says cons.
Planview
DECEMBER 16, 2022
With the holiday season in full swing and a global recession predicted sometime in the new year, banks remain committed to investing in modernized technology through digital banking transformation efforts vs. traditional cost-cutting routes. Creating personalized, frictionless customer experiences — as well as adopting big data and artificial intelligence (AI) to predict customer preferences, reduce risk, create efficiencies, and pursue new sources of revenue — will continue to remai
Customer Think
DECEMBER 16, 2022
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach can help others better promote their writing. This is, however, not a technical guide. Originally published at [link] December 12, 2022. I’ve written for places where I […].
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SmartKarrot
DECEMBER 16, 2022
The world is getting busier every day, and so are businesses around the world. For a successful business, it is important to have strategic plans that align with the client’s priorities. Hence client partners are the one role that can bring the business, client, and customer on grounds for a smoother relationship to achieve business goals with emphasized tools and services that can improve efficiency, streamline processes, or increase profits of the business.
Customer Think
DECEMBER 16, 2022
Selling pre-pandemic required perseverance, business acumen, and sometimes a little bit of charm. However, selling in the digital era requires all that, and so much more. Salespeople today are expected to build trust and rapport with buyers while primarily communicating via Zoom or Google Hangouts. As such, selling today has an added layer of complexity […].
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