SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth. In this article, we delve deep into creating an effective playbook strategy for Large -Scale Clients that can help you build and grow long-lasting relationships and drive revenue growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty. Whether you’re part of the support team, count managers, or a business leader, understanding and implementing these strategies can be the difference in hitting a revenue target or

Account Management 52

Account Management Management Account Planning Key Account Management 52

SmartKarrot

OCTOBER 5, 2023

They say, “Don’t just strike gold, mine it!” Account mining, or the practice of deepening relationships with existing customers to upsell or cross-sell, is the gold standard for sustained business growth. Rather than endlessly chasing new leads, why not maximize revenue from those already in the fold? Let’s delve into this strategic playbook to maximize revenue through account mining. 1.

Client Relationships 10

Client Relationships Brainstorming Stakeholders Customer Success 10

Red Star Kim

OCTOBER 1, 2023

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership – the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with feedback. On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Planview

OCTOBER 5, 2023

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year. As technologies evolve and disruptions become an ever-growing presence of the business landscape, one of the best ways to improve the quick delivery of high-value innovati

Digital Transformation 64

Digital Transformation Innovation Digitalization Shareholders 64

Sales Readiness Group

OCTOBER 2, 2023

Choosing the best sales training company for your business is more than just a decision. It is an investment in the future success of your sales team. But what makes sales training such a crucial component of this process? Let's explore the benefits of sales training and key considerations for finding the best sales training company.

Sales Training 118

Sales Training Decision-making Sales 118

Flevy

OCTOBER 2, 2023

Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential investors believe that it’s a viable investment.

Manufacturing 104

Manufacturing Value Proposition Digital Transformation Investors 104

DemandFarm

OCTOBER 3, 2023

Customer-centric companies are 60% more profitable than companies that aren’t. And, this isn’t just a fleeting initiative, it’s a never-ending journey that has a set of philosophies and practices. What does customer-centricity truly mean? In a digital-first world, where personalization and understanding of customer needs are paramount, customer centricity is about providing personalized, connected customer experiences across all channels — before, during, and after every transaction.

Decision-making 98

Decision-making Innovation Customer Experience Profitability 98

Sales Gravy

OCTOBER 2, 2023

Why Roleplay Should Be A Key Part of Your Sales Culture In this podcast, Jeb Blount, Jeremy Olson, and Kristin Isaacson discuss the importance of role-playing in sales. They emphasize the need for leaders to create a culture of role-playing and accountability within their teams. They also highlight the benefits of role-playing in helping salespeople improve their skills, gain empathy for the customer's perspective, and build confidence.

Sales Training 96

Sales Training Construction Sales Innovation 96

Hubspot Sales

OCTOBER 4, 2023

When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. After all, it's a people-driven business. It relies on human intuition, persuasion, and relationship-building. At first glance, AI may seem out of place here. Yet, it can actually give us a better understanding of our prospects, making that human connection stronger.

Communication 93

Communication B2B Artificial Intelligence Sales 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Flevy

OCTOBER 5, 2023

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Force Management

OCTOBER 5, 2023

As we approach 2024, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year, marked by economic downturns and shifting market dynamics, may have presented new challenges for your sales team. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.

Sales 90

Sales Marketing 90

Zendesk

OCTOBER 2, 2023

This year marks the 20th anniversary of Cybersecurity Awareness Month. A lot has happened since government and industry first came together to raise awareness about cybersecurity. Significant advances in technology gave us more powerful threat defenses. General knowledge about cybersecurity also improved (though there’s always more to learn), and businesses are better educated about how to protect themselves.

Cybersecurity 87

Cybersecurity Computers and Electronics Internet Insurance 87

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success.

Media 92

Media B2C Advertising B2B 92

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

The Center for Sales Strategy

OCTOBER 5, 2023

Business development (BD) is the process of identifying, qualifying, and developing potential new customers. It is a critical part of any sales team's strategy, as it helps to ensure that there is a steady pipeline of leads to nurture and convert into paying customers. There are a number of different business development tactics that sales teams can use, depending on their industry, target market, and sales process.

Sales 80

Sales Marketing 80

Customer Think

OCTOBER 3, 2023

Did you know that companies that get personalization right earn 40 percent more revenue from those activities than average players? In fact, among industries in the US, transitioning to top-quartile performance in personalization would lead to more than one trillion dollars in value, according to McKinsey & Company.

Customer Success 80

Customer Success Customer Experience 80

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Zendesk

OCTOBER 2, 2023

IT leaders have been responsible for keeping systems up to date and managing security issues. With the last few years framed by both economic volatility and rapid changes in technology – namely in advancements in AI – priorities are shifting. Half of IT leaders we surveyed say that they’re being asked to do more with fewer resources. While digital transformation and systems integration are a constant, customer and employee experience, AI and data security top of mind for IT leaders.

Cybersecurity 76

Cybersecurity Digital Transformation Investors Prioritization 76

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

The Center for Sales Strategy

OCTOBER 4, 2023

One of the most common sentiments that leaders share is, “How can our company keep great people?” And, as if this wasn’t already enough of a challenge, recent data is showing a new trend of high turnover in our current economy. Here’s what we know about turnover.

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Customer Think

OCTOBER 1, 2023

When you’re bringing customer feedback and other customer data from across the organization together to get that holistic view of the customer’s journey and then using that to not only design and deliver a seamless omnichannel experience but also to orchestrate journeys, you’ve reached a high level of VOC maturity. To that every brand should say, “#Goals!

Organization 78

Organization 78

Hubspot Sales

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Sales Training 74

Sales Training Software Software Sales 74

Help Scout

OCTOBER 3, 2023

Generative AI can be an incredibly powerful tool when implemented and used correctly. Here are four benefits of using AI in your customer service experience, as well as advice on how to do so responsibly.

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What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

The Center for Sales Strategy

OCTOBER 3, 2023

We’re so proud to be celebrating Women in Sales Month once again! For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

Sales Management 80

Sales Management Sales Management 80

Customer Think

OCTOBER 3, 2023

Today’s world has become accustomed to everything being just one click away – including customer service. Customers are no longer used to waiting around for anything and can seek assistance through one of the many smart devices available on the market to cut back on time they think may be wasted waiting.

Marketing 75

Marketing 75

PartnerTap

OCTOBER 1, 2023

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys. Then there are companies like Lumen, HPE, LastPass, and LightEdge that are disrupting their markets with co-sell first programs and heavy investments in co-sell automation platforms.

Investors 75

Investors CRM Digitalization Account Planning 75

MDI Training

OCTOBER 3, 2023

Recap: This was the L&D summer at MDI Prefer to listen to the article? Click below to access our AI speech-generated audio. However, if you want to read it as usual, keep scrolling. Recap: This was the L&D summer at MDI Summer at MDI is not only the time to relax from the heat and the stress of everyday life but also the time to get educated and gain new inspiration.

Digital Transformation 69

Digital Transformation Leadership Artificial Intelligence Digitalization 69

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

The Center for Sales Strategy

OCTOBER 2, 2023

Are you tired of missing out on your sales targets quarter after quarter? Sales forecasting involves predicting future sales patterns and identifying opportunities and risks within your market. By using proven techniques, you can gain a deeper understanding of customer behavior, optimize your sales strategies, and make informed decisions to drive growth.

Decision-making 80

Decision-making Sales Marketing 80

Customer Think

OCTOBER 3, 2023

When your customers promote the solutions you offer on your behalf and recommend them to others, it becomes easier for you to generate traction and capture quality leads. Around 90% of people prefer user-generated content, such as customer reviews, over other forms of promotion.

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Kainexus

OCTOBER 6, 2023

Let’s be honest, it can be difficult to get people excited about the subject of business process improvement. The phrase itself has no personality, no flair. Of course, we know that continuous improvement and innovation are requirements for success in today’s hyper-competitive environment. One way to get teams excited about business process improvement is to bring meaning to it using an inspiring motto or catchphrase that gives life to the idea.

Innovation 64

Innovation Leadership 64

Zendesk

OCTOBER 2, 2023

After Squarespace launched in 2004, its sole employee for several years was founder Anthony Casalena, who steadily built up his website building business by maintaining an intense focus on customer satisfaction and feedback. Now, almost two decades later, the publicly-traded company continues to place great importance on customer feedback. Raphael Fontes , senior vice president of customer operations at Squarespace, joined Conversations with Zendesk podcast host Nicole Saunders recently to expla

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Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B