Zendesk

JULY 19, 2023

There’s no rule that says B2B startups can only work with small businesses—take it from Arvind Jain, who has been competing for enterprise business since he founded Glean. Jain founded Glean in 2019 as an AI-powered workplace search engine designed to help employees browse their company apps to find the information they need and boost productivity. Given how quickly company tech stacks can get complicated and siloed, the opportunity for a solution was definitely there.

Small Business 52

Small Business B2B Prioritization Meetings 52

Aepiphanni

JULY 18, 2023

Strategy is not a set-it-and-forget-it activity, but a dynamic process that requires ongoing evaluation and adjustment. The living and dynamic nature of business strategy requires ongoing evaluation, adaptation, and alignment with the changing business environment. How do you do this?

Strategic Thinking 52

Strategic Thinking Business Growth 52

ClearPoint Strategy

JULY 18, 2023

9 out of 10 organizations fail to execute strategy. Avoid their fate.

Organization 40

Organization 40

Account Management Skills

JULY 17, 2023

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Luke Bowler from Therefore Interactive joined me and he shares: How he went from studying to be a designer to moving to the account management role Why his CSD role is non-billable and how he decides where best to spend his time How he interacts with the project management team who are running the day to day projects How he cleverly keeps abreast of his client’s industry news despite the fact

Account Management 52

Account Management Meetings Management Digitalization 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Envisio

JULY 17, 2023

At Envisio, we talk a lot about the importance of strategic plans in the public sector, and the work of some amazing leaders we see carrying them out. Today, we want to talk about a few key success stories from across our client base–those who have actually achieved and completed key actions, performance outcomes and targets, or strategies from their strategic plans.

Government 52

Government Energy and Utilities Decision-making Facilitation 52

Red Star Kim

JULY 17, 2023

Earlier in July I was excited to facilitate a new workshop with MBL on confidence. It was really well received by delegates from law and financial services firms well as from legal government departments. This post is intended as an additional learning resource for delegates. Poll results are shown below. Key takeaways selected by the delegates are summarised here: Boosting Your Confidence at Work – A Toolbox for Success.

Communication 130

Communication Meetings Financial Services Government 130

Sales Readiness Group

JULY 17, 2023

Today’s buyers don’t like to be “sold” or pitched. That’s why manipulative or pushy sales techniques typically don’t work. Buyers would rather feel like they are in control of their purchase process. The most successful sales professionals understand this and view their job as helping their customers buy and achieve their goals rather than pushing products.

Sales 126

Sales 126

Account Manager Tips

JULY 20, 2023

Create a photo-realistic digital illustration of a group of people gathered in a modern office space, with a large world map as the backdrop. The office environment should reflect a contemporary setting, with stylish furniture and sophisticated design elements. The individuals in the group should be depicted in a natural and professional manner, engaged in conversation or collaboration.

Digitalization 100

Digitalization Account Growth 100

The Center for Sales Strategy

JULY 17, 2023

Salespeople are all aware of the difficulties that can arise during the off-season. Reduced sales activity and a lull in customer demand may cause frustration and lower income. But this downtime offers a special chance to plan and strategize for the coming busy season. Planning and forecasting sales during the off-season is essential for maximizing revenue.

Sales 115

Sales 115

Customer Think

JULY 20, 2023

Introduction In the competitive eCommerce world, capturing your audience’s attention is vital. With countless brands vying for their attention, how can you stand out from the crowd and make a lasting impression? The solution lies in influencer marketing – that is revolutionizing the way eCommerce brands connect with their audience.

eCommerce 98

eCommerce Marketing Digitalization Media 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Sales Readiness Group

JULY 19, 2023

Prospecting is vital in sales. It's often undervalued but shouldn't be. To improve efficiency and success, sales reps must qualify prospects, use appropriate strategies based on their stage in the buyer's journey, and leverage the latest technology and research. Successful sales organizations follow a proven sales process. You can replicate their success with your team by understanding this process.

Sales 118

Sales Organization 118

Brooks Group

JULY 20, 2023

The summer season is here. Warmer weather, long weekends, and kids out of school likely means vacation mode for your sales team and, unfortunately, your prospects. It’s no surprise that many sales professionals find it challenging to stay motivated in the summer. But lower productivity has a big downside—slowed sales growth for your company. Summer can bring sales slumps in many industries , but the sluggish pace of business doesn’t mean your sales team can’t be productive.

Sales Training 86

Sales Training Brainstorming Sales Negotiation 86

The Center for Sales Strategy

JULY 18, 2023

In this episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s latest Talent Magazine. In other words, we’ll be diving into exactly how you should go about recruiting, selecting, developing, and engaging your people. Each week, Matt will be joined by experts from here at The Center for Sales Strategy to help break it all down.

Sales 111

Sales 111

Customer Think

JULY 18, 2023

Thankfully, not many people are familiar with the condition when you realize that a force majeure situation can happen that you’ve never been in, you have over 350 people on staff, and you’re committed to over 200 clients at a time.

Leadership 98

Leadership 98

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Sales Gravy

JULY 21, 2023

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.

Prioritization 82

Prioritization Sales Sales Training B2B 82

Kainexus

JULY 17, 2023

Continuous improvement is an ongoing effort to enhance processes, products, services, and overall business performance. It is a systematic approach focusing on making incremental, positive changes to achieve better results over time. Continuous improvement drives business growth, fosters innovation, engages employees, satisfies customers, and mitigates risks.

Innovation 80

Innovation Business Growth Organization Software 80

The Center for Sales Strategy

JULY 19, 2023

We consistently talk about the importance of growing and developing others. It’s a vital part of any leadership role. But as a leader, while you’re busy helping others grow their talents, are you still nurturing yours? When you focus on growing a talent, you can improve performance by up to ten times. Don’t just help your team take advantage of their potential.

Sales Leadership 101

Sales Leadership Leadership Sales 101

Customer Think

JULY 17, 2023

Did you know that a strategically planned email marketing campaign can yield an ROI of up to 4400%? This makes email marketing one of the most effective marketing tactics to reach out and connect with your customers.

Marketing 98

Marketing Digitalization 98

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Nutshell

JULY 20, 2023

Once you’ve completed your initial CRM implementation, you’ve checked a crucial task off your CRM setup checklist. While the initial implementation is the heaviest lift in the process, to make the most of your CRM system, you’ll want to continue monitoring and improving your usage of it over time. Why continuously monitor and improve your CRM system?

CRM 62

CRM Government Acquisition Marketing 62

Envisio

JULY 21, 2023

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. From the opening session with keynote speaker Eduardo Briceño, who spoke about the kinds of habits and systems that fostered growth – to presentations on the “Rethinking” initiatives that the GFOA is advancing in partnership with the ICMA, we learned a lot about what it means to pioneer new methodologies in budgeting, financial reporting, revenue, planning, and public engagement.

Government 52

Government Finance Co-Creation Innovation 52

The Center for Sales Strategy

JULY 20, 2023

If you depend on email to grab a prospect’s attention and nail down that elusive first appointment , you should spend as much time honing the subject line of that email as you spend fine-tuning the entire body of the message. Your competition is doing exactly that. Make no mistake: The big-time emailers out there may not be trying to make an appointment to sit down with your prospect but in the email inbox.

Sales 75

Sales 75

Customer Think

JULY 21, 2023

As a manager or business owner, it’s essential to recognize the value of your employees and create an environment where they feel appreciated and valued. When employees feel undervalued, it can lead to decreased morale, productivity, and ultimately, higher turnover rates.

Management 97

Management Leadership 97

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Nutshell

JULY 19, 2023

Today, the Business Intelligence Group named Nutshell a Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. Nutshell is proud to be awarded Product of the Year in the Very Small Business Company category, which includes businesses with up to 100 employees.

Small Business 62

Small Business Innovation CRM Organization 62

FinListics Solutions

JULY 21, 2023

In today's dynamic business environment, running a successful enterprise has become increasingly complex. The convergence of technological advancements, economic challenges, and shifting buyer behaviors has necessitated a transformation in sales and marketing strategies. To thrive in this new era, organizations must navigate the complexities and tailor their approach to meet customers' evolving needs.

Sales 52

Sales Meetings Organization Marketing 52

OnStrategyHQ

JULY 21, 2023

Play Watch the video Q: How can you use ChatGPT in strategic planning? A: Think of ChatGPT as your assistant! You can use ChatGPT to easily streamline some of your basic-level tasks, like synthesizing data, creating tables or outlines, and even asking it for simple market data or competitive analysis. Using ChatGPT in your daily work can free up your time for deeper and more strategic thinking!

Facilitation 52

Facilitation Internet Strategic Thinking Organization 52

Customer Think

JULY 21, 2023

The metaverse holds the promise of substantial reductions in carbon emissions, whether through the substitution of physical goods with digital ones, replacing real-world presence with virtual interactions, or digital twins that will help us optimise the physical world — from the planet to individual humans.

Digitalization 97

Digitalization 97

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Strategic Communications

JULY 21, 2023

It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos.

Energy and Utilities 52

Energy and Utilities Cybersecurity e-Learning Advertising 52

SOAR Performance Group

JULY 21, 2023

In 2023, Customer Success Managers are stuck between the often opposing priorities of customers and companies. Customers are scrutinizing budget, spend and value more than ever, while companies are […] The post 4 Keys to Equip CSMs to Succeed appeared first on SOAR Performance Group.

Customer Success 52

Customer Success Management Value Selling Sales Leadership 52

Revegy

JULY 21, 2023

B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics. With longer sales cycles, multiple stakeholders, and higher risks, enterprise sales team structure becomes […] The post Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team appeared first on Revegy.

B2B 52

B2B Stakeholders Sales Account Growth 52

Customer Think

JULY 21, 2023

Years ago, I wrote an article that was syndicated on the Business2Community site. In that article, I mentioned the importance of proper employee onboarding. Someone commented on the article with outrage, saying that I was making up new words and that t.

Onboarding 96

Onboarding 96

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B