Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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5 Tips for Driving Customer Centricity through Sales Account Management

Revegy

Account-based models achieve customer-centricity. Here's the top 5 account management best practices to get your team in the right direction. The post 5 Tips for Driving Customer Centricity through Sales Account Management appeared first on Revegy.

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27 Examples of Key Performance Indicators

OnStrategyHQ

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help! We’ve compiled an complete guide that includes an overview on what is a KPI, the benefits of good indicators, and list of KPI examples [organized by department and industry

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Achieving Revenue Growth with Optimized Account Segmentation

SBI Growth

Account Segmentation can arguably be viewed as the single most important practice your organization can execute to unify the team around your growth strategy. Your customers are the heart of your business. And how you segment them impacts every part of the customer journey, from marketing to prospecting, sales, customer success, and beyond. Many commercial leaders claim to understand and execute account segmentation.

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From Strategy to Execution with Sales Enablement

Arpedio

From Strategy to Execution with Sales Enablement ← Back to blog In this blog post, we’ll explore what sales enablement is, why it’s relevant for sales professionals, and how sales enablement software can help to support your sales team. So, dive in and discover how to supercharge your sales! Table of Contents 1. What is Sales Enablement?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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7 Ideas for Great Leaders to Make Your Leadership Style Even More Effective

Customer Think

I’d like to start this post with a story about some great leaders I had the privilege to know and work with. As you probably know, I published my book Winning Customer Centricity a few years ago.

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How to Negotiate a Contract Change or Price Increase

Sales Readiness Group

Attracting new clients and closing deals in today's economy can be tough. And on top of that, you might be asked to renegotiate existing contracts or propose fee increases to keep up with market conditions and company profitability requirements. To help you and your team navigate these negotiations successfully, here are some practical tips and strategies.

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Your Employees are Burned Out – Here’s How You Can Save Them

The Center for Sales Strategy

The dreaded condition - burnout. It creeps through your office like a slow fog. It’s easy to miss at first, but once burnout sets in, it’s nearly impossible to navigate forward. A recent study by Gallup found that 70% of employees either sometimes or often feel burned out at work. Burnout isn’t just “needing a break” from work. It’s a state of chronic job stress that results in overall frustration, exhaustion, and defeat.

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Data Drives Deals; How Digital Marketing and Analytics Can Help Drive Real Estate Sales

Customer Think

Technology has upended nearly every sector, allowing businesses to scale and grow thanks to advanced tools and software. In real estate especially – a notably antiquated industry resistant to change – technology has been at the forefront of much-needed improvements and progression, helping to transform the way real estate is bought and sold.

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The role of AI in making CX more accessible and inclusive

Zendesk

Customer experiences aren’t meant to be one-size-fits-all. With AI, it’s now possible for businesses to personalize for a wider spectrum of human needs. According to our research, 66 percent of customers believe that AI will revolutionize how we communicate and interact with technology. Much of this is already happening —how customers search for products, book reservations, or even get tailored help center content are just a few examples of AI’s current impact.

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How to Kick Off Your SaaS Sales Career

Hubspot Sales

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top Reasons Salespeople Don't Close The Deal

The Center for Sales Strategy

For any sales manager, it's incredibly frustrating when their salespeople don’t seem to be able to close the deal. A successful sale often depends on the product and customer knowledge of the salesperson, but what happens when the hard work isn’t translating into results? Let’s take a look at some of the top reasons why your team may not be closing deals - from common hurdles like difficulty establishing credibility and understanding client needs to more nuanced issues like forgoing preparation

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Transforming VoC Beyond Customer Surveys

Customer Think

Modern customer customer service teams support more customers, more products and more devices, across more service channels than ever before. All of this means more data, and ultimately more difficulty when it comes to keeping track of customer behavior, preference and intent.

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Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

Over the past few months Artificial Intelligence (AI) has been in the news quite a lot, especially in the form of ChatGPT. Even though ChatGPT promises to be a useful tool, the news has not all been positive. The EU privacy regulators have created a special task force to investigate ChatGPT and Italy has already banned access to ChatGPT. Microsoft has heavily invested in the company behind the tool, which rekindled competition between the big IT companies.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Successful instruments for Employee Retention

MDI Training

Successful instruments for Employee Retention Employer Branding: How to position your company sustainably as an attractive employer Today’s employers and leaders face several challenges. The search for qualified employees is becoming increasingly difficult and lengthy, and if you want to win over the best minds on the market, you have to have a lot to offer today’s applicants.

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Three ways to reimagine your brand for enduring customer driven business success

Customer Think

Where do you see your business in 30 years? It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it.

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Essential Leadership Behaviors for Ensuring Operational Excellence

Kainexus

Operational excellence is a management philosophy that focuses on continuously improving an organization's processes, systems, and workflows to optimize performance and deliver value to customers. Operational excellence happens when an organization consistently and reliably outperforms the competition through constant improvement and a dedication to customer value.

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Sales Lead Tracking: The HubSpot Guide to Automatically Tracking and Reporting Leads

Hubspot Sales

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" Or, "how do I ensure my team reaches out to all their assigned leads?” If you’ve ever asked yourself these questions because something in your lead management or sales flow is not working for you, you’ve come to the right place.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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3 Ways to Motivate Your Sellers During Economic Challenges

Force Management

Economic challenges can take a huge toll on workforce morale. Your sales force is likely encountering obstacles they haven’t faced before, and it’s possible that’s affecting their ability to win.

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Measures to Follow for Customer Satisfaction in Software Development

Customer Think

Customer Satisfaction is a fundamental asset of any business. In the long term, it is a definite catalyst that values a company’s reputation. It has the potential to either make or break a company’s success. Due to this reason, in today’s rapidly growing digital world, software needs to focus on customer satisfaction.

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AI in Retail: Transform your CX into your competitive edge

Zendesk

The post AI in Retail: Transform your CX into your competitive edge appeared first on Zendesk.

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Building a Career in Consulting — The Ultimate Guide

Hubspot Sales

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Redefining Sales Enablement for the Future: The AI Advantage

DemandFarm

The world of sales is evolving at a breakneck pace. The days of manual processes and guesswork are long gone. They’ve been replaced by a new era of data-driven insights and cutting-edge technology. A recent Salesforce study revealed that over 95% of sales operations professionals and sales leaders believe that Artificial Intelligence (AI) coupled with automation gives sales reps more time to focus on selling.

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In-House vs Outsourcing Customer Service – Which Fits Your Business Best?

Customer Think

Customer service remains the keystone of the business–customer relationship. A glance at the reviews on PissedConsumer.com reveals that the most common complaint that concerns consumers is failures or let downs in this department. Nearly 68% of US companies are now outsourcing their services.

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CRM software features: What should you look for?

Apptivo

In the world of business, building and maintaining strong customer relationships is like building a sturdy bridge that connects any business with their customers. Just as a bridge must be carefully constructed and maintained to ensure its strength and longevity, a successful customer relationship requires careful attention and nurturing. A robust CRM system is like the foundation of the bridge, providing the necessary support and structure to keep the connection strong.

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Building a Flexible Business Strategy

The Great Game of Business

As any business leader can tell you, plans can change at a moment’s notice. Sometimes you do not even have control over what is changing, and the resulting impact on you and your business can be a tough pill to swallow. Over the last few months, there have been some big changes happening in the US economy. Your company’s plans might be set, but businesses need to be willing to shift along with the various shifts in the economy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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One to One Meetings: Coaching Activities Series

EcSell Institute

You know the importance of one on one meetings for effective communication and collaboration in the workplace. Learn how to make the most out of your one on one meetings with practical tips and strategies. Discover why they are crucial for building strong relationships, providing feedback, setting goals, and improving performance.

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How can we reduce our fashion environmental impact?

Customer Think

Alongside the return of the denim maxi skirt and grunge style, sustainable fashion is trending. Brands from Balenciaga to H&M are leveraging recycled materials in their collections and educating consumers on how to reduce their fashion environmental impact. And they’re gaining traction.

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How to create an invoice payment reminder: A simple guide

PandaDoc

A robust approach to payment reminders helps you get paid promptly by customers. That, of course, is critical for your cash flow and your business’s health. Issuing an invoice payment reminder needn’t be a last-minute headache in response to a long-overdue bill. Instead, it should be part of a coherent system — supporting your customers to complete their side of the deal.

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Virtually Human founder Chris Ebeling: Building the horse before the track

Zendesk

When Chris Ebeling co-founded Virtually Human in 2018, Blockchain technology was coming into its own and digital entertainment was entering its immersive era. With a skillset in digital creative work, Ebeling and his co-founders met the moment with a concept for a digital horseracing platform. But first, the horses. Just like champion thoroughbreds are considered investments, the digital horses in Ebeling’s concept are also investments: non-fungible tokens, or NFTs.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.