Insightly

SEPTEMBER 19, 2023

Regardless of which model a business chooses, it’s crucial to adopt a customer-centric perspective that prioritizes customer needs. A CRM strategy should prioritize understanding patients’ needs, preferences, and concerns. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

Regardless of which model a business chooses, it’s crucial to adopt a customer-centric perspective that prioritizes customer needs. A CRM strategy should prioritize understanding patients’ needs, preferences, and concerns. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Hubspot Sales

JULY 1, 2019

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85

Envisio

APRIL 21, 2023

The impacts of climate change are already being felt around the world, from extreme weather events like hurricanes, floods, and wildfires, to the loss of critical ecosystems such as coral reefs and rainforests. This information can be used to prioritize and target resources towards those areas.

Government 52

Government Transportation Finance Leadership 52

Apptivo

JULY 21, 2021

The stakeholders associated with the SaaS company come across several challenges while moving through each stage. Unless the company has a reliable finance management system, it will be difficult to gain their trust and make them activate subscription plans. Image Source: Statista. Your business can be of the subscription model.

Finance 111

Finance Software Software Decision-making 111

PandaDoc

FEBRUARY 13, 2023

The work resulting from these collaborations should be attributed to everyone involved, rather than being listed as something like “a marketing project with some input from finance”. Make sure you identify important project stakeholders across your company at the beginning of the project. Also, prioritize trust-building.

e-Learning 91

e-Learning Brainstorming Decision-making Communication 91

Hubspot Sales

MARCH 18, 2019

While a salesperson focuses on the short term -- by necessity -- a key account manager (KAM) prioritizes the future. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Map out every customer stakeholder.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127