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How creative, strategy and account management work together in an agency, with Free Partners

Account Management Skills

My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

The account manager’s job is to keep and grow client relationships. Of that 59%, 53% cited the reason as “a compelling opportunity” or “the agency proposed new initiatives” So clients will spend more money with you if the idea is relevant and it’ll help them reach their goals.

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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers.

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How a copywriting agency is embracing generative AI, with Konrad Sanders

Account Management Skills

Welcome to episode 86, where I’m joined by Konrad Sanders , CEO of The Creative Copywriter agency, to discuss the impact of generative AI on copywriting. In this episode, we covered: – How Konrad’s team is adopting AI tools and the most useful tools they’ve found. How do you help your clients?

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How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland

Account Management Skills

This episode is for you if you’re interested in understanding how a project management team and an account management team work together in an internal communications agency. Now Brilliant Ink call their account management team strategists. So Sara is head of strategy.

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The Art of Client Service, with Robert Solomon

Account Management Skills

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

It’s particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made. Drop me a line at jenny@accountmanagementskills.com or find me on LinkedIn. So welcome Iris and Jess.