Xant

MAY 20, 2021

Sales is going through a transformation. We create similar guided experiences for our customers on Playbooks , and we do it in ways that are unique for sales engagement. Sales engagement is somewhat of a commodity. We always say that, but it’s always true. The way we use data, though, is reshaping our experiences in a big way.

CRM 52

CRM Prioritization Digitalization Facilitation 52

SBI

OCTOBER 30, 2018

If you’re like a lot of busy Sales Executives, you’ve likely noticed there are a lot of fantastic podcasts popping up. I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. Announcer: Welcome everybody to Sales Enablement Radio. Listen Here: [link]. So welcome Nancy.

Sales 55

Sales CRM Sales Technology e-Learning 55

Account Management Skills

MARCH 16, 2021

?. In this episode Martin Lucas , Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred cows in the agency world. Why measuring impressions isn’t useful. * Why the attribution model for measuring online ad performance is wrong. * Why measuring impressions isn’t useful. *

Advertising 40

Advertising Decision-making Profitability Marketing 40

Insightly

JANUARY 2, 2024

Review a webinar where sales leaders talk about ways to improve ROI from CRM. A CRM, when properly implemented , aligns perfectly with these goals by providing the tools you need to: Increase sales revenue/revenue growth Decrease operational costs Maximize internal collaboration and productivity Let’s take a closer look at each of these.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Hubspot Sales

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. Length: How will you fit training into your and/or your sales team’s schedule? Length: Half-day.

Sales Training 145

Sales Training B2B Sales Negotiation 145

Account Management Skills

MARCH 20, 2023

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. On this episode, we’re talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Account Management Skills

NOVEMBER 2, 2021

So I got into a career in sales instead. And I had various sales roles through my career selling professional services for the most part. ?. Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. Transcript: Jenny 00:03.

Account Management 72

Account Management Decision-making Meetings Management 72

Account Management Skills

JULY 17, 2023

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So thank you.

Account Management 52

Account Management Meetings Management Digitalization 52

Account Management Skills

MAY 25, 2021

They’ve shared with us their tips and insights into their role. So Matt maybe I could pass over to you, first of all and ask the first question, can you tell me a bit about your role at Purpose Media? Welcome to Episode 32. In this episode, I chat to Matt and Emma in the account management team at Purpose Media.

Account Management 52

Account Management Management Digital Transformation Digitalization 52

Account Management Skills

AUGUST 21, 2023

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. Dale, first question, right? Welcome to episode 92. So he applies his knowledge of AI to digital marketing.

e-Learning 52

e-Learning Digitalization Publishing Account Management 52

Account Management Skills

JULY 6, 2021

If you didn’t catch the first part, I would urge you to go back to Episode 37 and make sure that you listen to that one, because we covered the three themes of their interviews with hundreds of clients over the last year: – Is your agency fit for purpose? – Are you nimble enough? – Are you better or worse a tech?

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

NOVEMBER 30, 2021

If you’re interested in seeing how artificial intelligence is being used by agencies right now, with some of the world’s biggest client brands, to improve advertising performance, I think you’re going to love this episode. Transcript: Jenny 00:06. And that’s actually where I came across Tom initially. Tom 00:55.

Advertising 52

Advertising Account Management Media Innovation 52

Account Management Skills

APRIL 26, 2023

They share: why they did this in the first place how it was working before how it’s working now who manages the client relationship and what does each role do If you’re interested in finding out about account management training, I’ve just updated my website with all my courses and prices. Welcome to episode 85.

Account Management 40

Account Management Decision-making Stakeholders Management 40

Account Management Skills

FEBRUARY 16, 2021

How sharing insight into how other industries work can bring value to your clients. * Why taking a ‘customer first’ approach to everything you do leads to success. * How sharing insight into how other industries work can bring value to your clients. * And I wanted to be in sales. Transcript: Jenny .

Account Management 52

Account Management Management Software Software 52

Better Ways Sales Strategies

JANUARY 3, 2020

If that premise is true, your sales teams should be spending their time and energy helping their clients determine the value of successfully delivering the targeted initiative (technology project, process improvement, cloud solution, etc.) Which is helpful…but not enough. Why should I have any credibility on this topic?

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Nutshell

NOVEMBER 25, 2020

How are marketing emails different from sales emails? Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., and the gap continues to widen. Don’t get left behind. Basically every lead-generation strategy from events to discounts was just considered “marketing.”. Steal these templates!

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Account Management Skills

NOVEMBER 21, 2022

Hallam is a strategic digital marketing agency with a B Corp status. They have won over 70 industry awards, notably Google’s best digital agency in EMEA in 2019. They also won the most recommended agency Grand Prix award, awarded by industry magazine, The Drum, and that was three years in a row. Transcript: . Beth 01:02.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? Read on for a deep dive into account-based sales. How to Structure Your ABS Sales Team. Instead, Marketing and Sales work together from the very start, and throughout the revenue cycle.”.

Stakeholders 86

Stakeholders Finance Sales Decision-making 86

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

Deep Insight

DECEMBER 1, 2022

Some of our own clients at Deep-Insight are struggling to achieve any organic growth at the moment. Some of our own clients at Deep-Insight are struggling to achieve any organic growth at the moment. John O'Connor. What Drives Growth? What drives it? What capabilities do companies need for growth? If not, what is? NRR Explained.

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Account Management Skills

MARCH 29, 2021

Today’s episode was a real treat. For me, I have the pleasure of talking to David C. Baker , who is a legend in the agency world. We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. The next one starts on 15th April. Transcript: Jenny .

Account Management 40

Account Management Management Client Relationships Decision-making 40