insights the-lost-art-of-reference-selling 
Red Star Kim
OCTOBER 16, 2023
This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Some were focused on specific sectors such as agriculture, sports and not-for-profit and others had a more international focus (particularly the Caribbean and Middle East). This post adds to the learning resources from the session. Set SMART goals.
Strategic Communications
JULY 5, 2022
“Fast follower” is a term used in marketing circles to refer to a company that moves quickly to do what its competitors are doing, or to do what one specific, extremely innovative competitor is doing. Such followership is pure folly in my mind and, most importantly, often a waste of resources and the cause of lost opportunities.
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Red Star Kim
DECEMBER 15, 2023
It also provides an insight into some therapy approaches and tools. It also provides an insight into some therapy approaches and tools. Part of a psychotherapist’s toolbox is psychoeducation. This is helping therapy clients to understand themselves better and access tools to effect the change they desire.
Red Star Kim
JULY 1, 2022
This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. Part 1 – The art of relationship building. The author is female (remember those original great networking books in 2004 by legendary networker Carole Stone ?)
SBI
SEPTEMBER 23, 2021
Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?
Red Star Kim
NOVEMBER 9, 2023
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.
Account Management Skills
MARCH 16, 2021
?. In this episode Martin Lucas , Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred cows in the agency world. Why measuring impressions isn’t useful. * Why the attribution model for measuring online ad performance is wrong. * Why measuring impressions isn’t useful. *
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