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Jobs-to-Be-Done (JTBD) Theory

Flevy

The Jobs-to-Be-Done (JTBD) Theory assists in perceiving customer choices by getting to the level of what causes a purchase. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Inform key decisions in light of customers’ needs and jobs to be done. However, this is not the case.

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Jobs-to-Be-Done (JTBD) Growth Strategy Matrix

Flevy

There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). The Jobs-To-Be-Done (JTBD) Growth Strategy Matrix outlines unique market strategies to target the right customers and fulfill its needs.

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Loyalty Is an Inside Job, Too

Engage Selling

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. Especially now: everyone’s scrambling to keep their best people … Read More » The post Loyalty Is an Inside Job, Too first appeared on The Sales Leader. But what about within your organization?

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34 Interview Tips — What to Say to Land a Job Offer

Hubspot Sales

So, before going for an interview, spend some time to: Thoroughly analyze the job description. Many job seekers drop the ball when asked to explain why and how they’re ideal for the position. Read the job description thoroughly. As we mentioned before, read and internalize the job description well. The result?

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How ZoomInfo Solves Recruiting Pain Points

Your number one goal revolves around this: placing the right candidates at the right job. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Customer Onboarding Specialist Job Description: Templates and Examples

Help Scout

If your company is splitting responsibilities in a similar way, this post will teach you how to write a customer onboarding specialist job description that attracts the most qualified candidates and gets them excited to apply. Section 1: About the job As you introduce the concept of the role, include information about the company itself.

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Be Indispensable to Protect Your Job in a Volatile Economy

Sales Gravy

If you want to succeed at any job, make yourself invaluable. Losing your job during an economic downturn is worse. If you lose your job, there is a much higher probability that you will take a pay cut when you land your next one or end up in a role or company that you dislike. Ross Mathews Selling in a crisis is tough.

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The Data Intelligence Glossary for Recruiting and HR Professionals

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network.

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Cold Calling Tips and Tricks

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure. What’s the verdict?

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The Recruiting Crossword Puzzle

You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible. The good news? Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

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12 Plays to Kickstart Your Recruitment Process

With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Basic search: Easily search using keywords, job title, location, industry, and more. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details. We have added 10's of millions of personal emails and mobile records.