Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Be more persuasive. Act as a manager.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. Focus on what the firm is trying to achieve overall. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Customer Think

DECEMBER 27, 2023

What is Master Data Management (MDM)? How it can Transform the Sales and Marketing Efforts of an Organization? In this blog, we are going to shed light on all such questions related to master data management solutions and services. Why it is Essential for Businesses Today? We will have a look at how MDM technology […]

Marketing 59

Marketing Management Sales Organization 59

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Advertorial. Hyperlinked text that leads to an external webpage.

Marketing 98

Marketing Advertising Media Digitalization 98

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. If you can tell them what’s in it for them, the easier it will be to turn their leads into conversion. .

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 112

Marketing Brainstorming Remote Working Innovation 112

Strategic Communications

FEBRUARY 12, 2024

One client I work with has contract editors whose feedback generally comes in the form of stream-of-consciousness rambling that can be tough to plow through to get at the details of what exactly they’d like me to address. For a recent blog post , for instance, I asked it to give me a list of successful AI-driven marketing campaigns.

Marketing 59

Marketing e-Learning B2B Publishing 59

Mike Kunkle

MAY 30, 2023

See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 98

Marketing Sales CRM Sales Management 98

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? Those are what we call unqualified leads – basically the polar opposite of potential customers. So, guess what? What Is LinkedIn Account Based Marketing? Yeah, we’ve all been there.

Marketing 52

Marketing Decision-making Prioritization Sales 52

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 95

Marketing Sales CRM Sales Management 95

Nutshell

AUGUST 21, 2020

Have you ever stumbled on a SaaS website and you literally have no clue why you’re there and what they do? With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. But is SaaS marketing different from other types of marketing?

Marketing 142

Marketing Onboarding Media B2C 142

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies.

Marketing 52

Marketing CRM Digitalization Profitability 52

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. It’s what we do. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel?

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. 86% of marketing professionals spend their efforts on accounts that sales is targeting. LinkedIn, 2020 ).

Marketing 130

Marketing Remote Working Sales Publishing 130

Nutshell

MAY 6, 2020

Not knowing how to proceed, and having little idea what the future may hold is a genuinely horrifying thing. Despite what your gut may be telling you, spending your day wrapped up in a blanket burrito is not the best use of your time. What are people purchasing during COVID? The feeling of uncertainty during COVID is everywhere.

Marketing 121

Marketing Advertising e-Learning Media 121

Nutshell

FEBRUARY 22, 2023

CRM vs. marketing automation: What’s the difference? Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better? What is CRM? Keep reading to find out more!

CRM 62

CRM Marketing Media Sales 62

Hubspot Sales

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. It’s evident there’s a market for real estate agents. Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Real Estate Marketing Ideas.

Marketing 145

Marketing Internet 145

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! What is Lifecycle marketing? Introduction.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Nutshell

FEBRUARY 22, 2023

In this blog post, we’re going to cover seven of the best sales automation tools on the market, including: Nutshell HubSpot Salesforce Pipedrive Keap Calendly Mailchimp Keep reading to learn more! Additionally, Nutshell can help you automate your email marketing campaigns. Learn more about each tool below!

Marketing 87

Marketing CRM Sales Software 87

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Define your target market. Leverage your network.

Marketing 85

Marketing Advertising Media Software 85

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Marketing 84

Marketing Publishing Insurance Sales 84

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Groove HQ

AUGUST 1, 2019

Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing?

Marketing 100

Marketing Customer Experience 100

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Insightly

MAY 13, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 93

Customer Success Marketing Acquisition CRM 93

Sales Outcomes

AUGUST 8, 2022

Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and strategy.

Marketing 52

Marketing B2B Advertising Organization 52

Apptivo

JUNE 23, 2021

Though not all the companies favor the new product launch route, there are reasons behind the setting up of new products into the market. Though not all the companies favor the new product launch route, there are reasons behind the setting up of new products into the market. What is Cannibalization? Causes Of Cannibalization.

Marketing 104

Marketing Innovation Sales CRM 104

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Strategic Communications

JANUARY 11, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Customer enablement materials.

Customer Success 77

Customer Success Marketing Acquisition Onboarding 77

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads.

Marketing 52

Marketing Advertising Media B2C 52

ACT

MAY 6, 2021

SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing landscape. But there’s no doubt that SEO marketing can also be confusing. But there’s no doubt that SEO marketing can also be confusing. Why is SEO Marketing important? What Is SEO?

Marketing 52

Marketing Internet Digitalization Publishing 52