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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

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Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

I qualified as a coach in 2002, having had the great privilege of the late Eric Parsloe (who wrote many books on coaching) as my supervisor. Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach.

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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

Informanagement was formed in The Netherlands in 2002 and has over 600 clients there (mostly small and medium sized accountancy practices plus law firms). So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms.

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Best Live Chat Software in 2023

Agile CRM

Live chat services entered the business realm in 2002 with the launch of Live Chat. Our dependence on screen-based forms of communication like email and text messaging has increased as technology has advanced. Features : It is a live chat software that allows you to communicate with your website visitors in real-time.

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Digital Marketing Trends Of 2018

Pinnacle View

The basics: Communicate with clients on a consistent (non-excessive) basis. Apple’s 1997-2002 “Think Different” campaign used visual tools of storytelling to refine its brand. Two examples, for instance, include blogging and vlogging. Concise email campaigns target specific audiences within a company’s pool of customers.

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How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

The CRM software records customer information such as name, email address, telephone number, and communication preferences. Converts website and app traffic by classifying buyers by zip code, age, links clicked, and communication preferences, to create customized engagements. Creates customized marketing through the data collected.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. Category: Business Communication. Many businesses were slow to adapt their communication practices to the 21st century. Slack has improved our communication workflow with our team and improved the way we interact with clients.