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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Delegates heard stakeholder research on how to maximise ROI in social strategies. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Panel – Are professional services firms truly listening to client needs?

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B2B Wholesale & Distribution in Germany: Insolvency.

QYMATIX

Despite surviving World War II, the Berlin Wall, and the 2009 crisis, it could not withstand insolvency. B2B specialist wholesale companies usually need help to keep healthy profits due to thin operational margins and their inherent dependence on industrial vendors and valuable sales specialists. You can read our four-part story here.

B2B 40
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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.