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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Connected leadership – How professional relationships (kimtasso.com) Competitors – Analyse who your major competitors are advising and adapt their targeting methods (I’m a little uncomfortable with the current trend to use LinkedIn to review your competitors’ contacts and target them yourself!) There are many articles on both of these topics.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

It was interesting to learn how Business Development Executives work with managing client relationships”. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

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How to Boost Sales Productivity with Account Planning

Upland

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. In 2015, she got a chance to put this approach to the test.

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The BT Ireland Story

Deep Insight

They set about fixing what was broken and repairing the damaged client relationships. Shay Walsh became MD of BT Ireland in 2015. Chris, Shay and the rest of the BT leadership team all believed passionately that the journey to financial success had to be built around a clear focus on the customer.

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The customer testimonial playbook: How to make customers your best advocates

Zendesk

There are two things to consider when generating customer testimonials—what type of story you want to tell and which client relationship would best illustrate it. If an account manager thinks the time is right, he or she should ask the customer if they’d be willing to participate in a testimonial.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.