article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015. It’s not specific to professional services though.

article thumbnail

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Strategic thinking. I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. Communicate creatively . Digital skills.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

article thumbnail

Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

article thumbnail

How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand

Account Management Skills

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. I can generate more articles for my blog than I had in the past.