article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Find time to conduct analysis and think Block regular time (e.g.

article thumbnail

The Essential Recipe for Implementing User Research in Your Organization

Customer Think

It’s a show that beautifully captures the journey of home chefs from starting small to going big, from being a cynic to being hopeful and having trust in one’s abilities, and ends with a great display of strategic thinking and grit. […]

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

article thumbnail

Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The art of identifying, engaging, and persuading potential clients demands a level of assertiveness, resilience, strategic thinking, and new skills that many team members are still working to develop. This shift was met with varying degrees of comfort and resistance, highlighting the need for training and mentorship to bridge this gap.

article thumbnail

Culture clash – why customer experience improvements fail

Customer Think

When customer experience improvements run into trouble the problem isn’t necessarily rooted in strategic thinking. It’s because the CEO is often detached from the plan (if there is one).This This is a big problem. To make a success of changes to your CX you.