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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

An important assessment that I use a lot is for Emotional Intelligence (EQ). EQ covers a lot of the important abilities people need to support good communications and relationships. Furthermore, whereas personality is fairly fixed we can improve our emotional intelligence. kimtasso.com).

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The Top Marketing Trends: Automation and AI Are the “New Normal”

Strategic Communications

Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO) and technologies augmented with artificial intelligence (AI). Facebook introduced its Messenger bot platform in 2016. Growing Use of Artificial Intelligence . Increasing Use of Chatbots.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. She reflected that not many firms could do that consistently.

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Marketing’s New Reality: The Metaverse

Strategic Communications

Artificial intelligence. According to Innosight’s corporate longevity forecast of S&P 500 companies, the 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027. Machine learning. Virtual reality. Augmented reality. Mixed reality.

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Top 25 SaaS Companies in Israel

SmartKarrot

Founded in: 2016. The SaaS platform offers several innovative features, including continuous threat monitoring, network segmentation, continuous vulnerability detection, and security posture assessment. To prevent and identify malware, the organization uses powerful artificial intelligence. Founded in: 2016.