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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? Sales automation. Account-based selling. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. 4) Sales automation.

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Five interesting Facts & Statistics About B2B Distribution

QYMATIX

B2B Sales is changing because buyers are changing – mainly in the way they buy. The shift in customer behaviour is the primary driven-factor behind the digitalisation of sales. Digital commerce allows a -sometimes not entirely welcomed – price transparency. In 2017, over 1.9 Their vendors earn ten times as much.

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