Account Manager Tips
SEPTEMBER 7, 2022
More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Your digital reputation.
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
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PandaDoc
APRIL 21, 2023
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
Red Star Kim
NOVEMBER 1, 2023
Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.
Red Star Kim
FEBRUARY 8, 2024
And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.
Account Manager Tips
SEPTEMBER 15, 2022
Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.
Red Star Kim
FEBRUARY 15, 2024
These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.
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