Remove 2017 Remove Blog Remove Digitalization Remove Value Proposition
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

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22 tips on being a persuasive writer in professional services

Red Star Kim

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering? Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Message and metaphor To persuade, we need a clear message.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Strategy case studies and more matrices

Red Star Kim

This relates to the idea of leaders being either visionaries or operators Case study – Schultz at Starbucks Start by building a bold but executable strategy What are we great at?

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Future marketing manager – Summary of a workshop 2017 (kimtasso.com) October 2017 .

Marketing 130
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5 Times You Shouldn’t Apologize To Your Client

Account Manager Tips

Your digital reputation. Why I started to build my personal brand I hit a career roadblock in 2017. and settled on a definition that made sense to me: to control my digital reputation. I started a blog, but setting it up is a lot of work. Think of personal branding as how you present yourself to the world. Learn more.

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

Your digital reputation. Why I started to build my personal brand I hit a career roadblock in 2017. and settled on a definition that made sense to me: to control my digital reputation. I started a blog, but setting it up is a lot of work. Think of personal branding as how you present yourself to the world. Learn more.