Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) April 2018. Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!)

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Dates for future sessions are shown at PM Forum. The discussions and polls (see below) provided interesting insights into the roles and aspirations of those entering professional services marketing. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. marketing planning process into a professional service firm (kimtasso.com) March 2018. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. It was on budget day so those from accountancy and tax practices had a lot going on. These sessions are experiential – with much use of social learning so many insights are generated during group discussions.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. I’m tired just reading the list!

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). So here’ a book review: Build your digital marketing strategy by Steve Brennan. Related posts.

Digitalization 130

Digitalization Marketing Construction Publishing 130