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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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SAMA releases Biannual 2021 Compensation Report

Strategic Account Management Association

Participants included 200 Account Managers, SAM Program Directors, and Central Office/Program Managers across 8 industries worldwide. In 2020, account managers in healthcare received 20% higher pay than in 2018, compared to other industries where pay rose just 2.7%. About the Report.

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Three Essentials to Upselling in Large Accounts

Miller Heiman Group

According to CSO Insights research , buyers say that 62 percent of sellers meet their expectations. On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. The 2018 Buyer Preference Study underscores this point: 57.7

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Tailoring Your Sales Message

Revegy

in 2018 [footnote 1], which highlights the need to tailor sales messages for each buyer persona. Thousands of sellers tout the following framework benefits: Comprehensive account planning. Sales, for example, will focus on KPIs like meeting top-line revenue commitment, average deal size, closure rate, and pipeline.

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5 Obstacles to Successful Key Account Growth

Revegy

of sales organizations don’t take advantage of account planning to grow their strategic accounts. CSO Insights/MHI 2018 Sales Effectiveness Study. Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. 5. Managing Your Tech Stack.

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A new year beckons, how ready are you?

Louise Collins Associates

The focus of this is centred around the past, which is important, but how could you use it to be more effective in 2018? There is an attitude that says 2018 requires a clean slate. Goal setting in Key Account Management (KAM), is exactly the same. Are we all clear on our individual role within the account team?