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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Launch event: PM Forum I also looked the Managing Partners’ Forum “Consensus through collaboration” Leadership Development Programme which is available for both firmwide and divisional leaders as well as functional leaders such as CMOs. These are not aligned to professional services marketing.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Selling your strategy Engage the leadership team and entire organisation.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

In 2020, I published Essential soft skills for lawyers (kimtasso.com) Training for marketing and business development (M&BD) professionals For over 15 years I have created and delivered training for M&BD professionals (Beginner, Intermediate and Advanced) through PM Forum.

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Bright Path Labs – Paving the Way to Lower Drug Costs

OnStrategyHQ

It’s also because of their focused leadership team and dedication to growing their business sustainably and strategically. Doing the Hard Strategic Thinking. Bright Path engaged the OnStrategy team during 2020. They didn’t need to update their strategic foundation when they picked up their plan again.