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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. F irms can significantly boost Activator behaviours by investing in technology.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal sales training. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Referrer Management – Capacity and Capability

Red Star Kim

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. Another area for discussion was sales training and sales process management. amongst us. Sharing is caring?

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Others had little more than a name and telephone number. Where information was sparse it limited the amount of preparation that could be done.

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3 Trends for Working Virtually and Selling More Together in 2021

CoSell

We’re in the early days of 2021, and already three key trends are shaping the year. A virtual sales kickoff is an ideal time to highlight how your team can utilize new CRM tools to jumpstart collaboration. This may lead you to rethink sales enablement, sales training, and sales tools. Bottom line?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training? How should firms identify their strategic accounts?

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More Things Marketing Wishes They Could Say To The Sales Team

Sales Outcomes

” “The contact information in the CRM sucks, so it is hard for us to market on your behalf when contacts, emails, and titles are missing.” ” Last year, I wrote a post titled Three Things Marketing Wishes They Could Say to the Sales Team. It was one of the most read posts in 2021.