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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

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Customer service definition, skills, and important principles for 2021

Zendesk

What started as a global health crisis became the accelerant in our transition to a truly digital-first world. And the surge to online has put the spotlight on customer service, with half of customers surveyed in our 2021 Trends Report reporting that CX is more important to them now compared to a year ago. Interpersonal skills.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Further coaching resources: Soft skills: Introduction to coaching – Three frameworks (kimtasso.com). Delegate aims. Network with peers.

Marketing 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.

CRM 130
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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

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Soft skills revisited – with a leadership perspective

Red Star Kim

Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster. New soft skills for remote working. Whether digitally or in person.