Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 19, 2023

A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). The campaign was part of an exciting project 7BR announced in 2022. E-Scooters – Do you know your rights?

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

NOVEMBER 17, 2023

The first B2B thought leadership campaign “Poets” achieved 3.2m National press coverage rose 300% in 2022. Over past two years, firm enjoyed 25.3% increase in search traffic, attracting 16% more new visitors to its web site. impressions among 370,000 business people. LinkedIn followers grew by 71% with engagement rates up 79%.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

AUGUST 31, 2023

Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

DECEMBER 18, 2023

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130