Remove 2022 Remove Innovation Remove Profitability Remove Value Proposition
article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Innovate – Be more innovative in M&BD. Content and event planning.

article thumbnail

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Technology and Innovation. Profit growth. Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA (kimtasso.com) March 2022. The key themes were: Present. Strategy (priorities). Competitors.

Marketing 130
article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. Relative growth rates We reviewed comparable growth rates for UK and Irish markets LEGAL The UK legal industry grew 20.8% ACCOUNTANCY UK accounting industry turnover up 16.6%

article thumbnail

Increasing net retention requires an innovative approach to CX

Zendesk

But times are changing, and as a result of today’s economic climate, more software and cloud services companies are focusing on profitability instead of growth. Why you should make customer experience part of your value proposition. — Discord (@discord) July 7, 2022. “A They are in protection mode.