Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

MDI Training

MARCH 4, 2024

With your background in both digital well – being research and teaching businesses the skills they need to succeed, could you share some insights on how GenAI can be harnessed to boost both organizational productivity and employee well – being simultaneously? Bailey will join our Leadership Horizon 2024!

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Strategic Communications

OCTOBER 3, 2023

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. While marketers need more visibility into digital activity, Loftis says, “customers are increasingly cognizant of how they are being tracked.”

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

PandaDoc

MAY 13, 2024

Both business processes are crucial to generating revenue and keeping your company profitable. However, in 2024, we should no longer use the differences between sales and marketing to silo the departments. Sales and marketing are two terms that are often used interchangeably. For the majority, the answer is “Unlikely”.

Marketing 52

Marketing Advertising Sales Acquisition 52

Red Star Kim

JANUARY 8, 2024

I’m starting 2024 with some exciting news! After many years of studying and training, I’ve just received news that I qualified as a psychotherapeutic counsellor. This supplements my existing qualifications in psychology and professional coach mentoring. Kim Tasso qualifies as a psychotherapeutic counsellor.

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Nutshell

SEPTEMBER 28, 2020

The digital landscape is ever-evolving, and your business should be too, by regularly implementing new marketing tactics. billion people using email , and by the year 2024 it’s projected there will be 4.48 Yes, SEO can be an excellent way to get your brand featured on search pages, but paid advertising can be just as profitable.

Marketing 71

Marketing Advertising Internet Media 71

Hubspot Sales

MAY 3, 2024

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I think that would be helpful for newer businesses just getting started in, dare I say it… “the digital realm.” Buffer and I go way back to when I first dipped my toes into digital marketing.

Small Business 97

Small Business Media Co-Creation Publishing 97

Hubspot Sales

APRIL 23, 2024

Noel Diggs , a digital marketing consultant who has worked with brands such as Converse, DoorDash, and TripAdvisor, explains that sometimes buzzwords can become “ubiquitous in the day-to-day.” Joseph Whiting is a consultant who has worked in fintech, non-profits, government, and tech startups as an innovation and design thinking coach.

Co-Creation 81

Co-Creation Artificial Intelligence Decision-making Brainstorming 81