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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

By Edmund Bradford, Managing Director, Market2Win Ltd. Sustainability and other good behavior metrics now need to be reported, meaning your strategic accounts will no longer be satisfied with bland statements of intent from your company. trillion in assets under management at the end of December 2020. will not be acceptable.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling. From CRM to Strategic Account Planning The role of Customer Relationship Management (CRM) tools has witnessed a significant transformation over the past decade. Listen to the podcast here.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right.

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Artificial Intelligence and the Augmented SAM

Mercuri International

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. White spot analysis to identify gaps in the account approach. Pipeline analysis.

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Achieving Organizational Buy-in: The Tale of Two Communities

ClearPoint Strategy

As we’ve read in How To Make Strategy Everyone’s Job , strategic plans aren’t just for the strategy office or the leadership team and should not be sitting on a shelf collecting dust. For effective strategy execution, organizations need the help and buy-in of everyone. Below is a summary of each presentation and the Q&A.

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Opportunity Planning: A Complete Guide

Arpedio

Efficient opportunity management software is your gateway to explore opportunities, make accurate sales forecasting and close the big deals. Why is opportunity management important? What are the benefits of pipeline management? Manage opportunities with MEDD(P)IC(C). Combining Opportunity planning with Account planning.