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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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5 Obstacles to Successful Key Account Growth

Revegy

Key accounts are hard to win, hard to retain and particularly challenging to grow. They also present significant opportunities to optimize revenue by expanding into other buying centers, lines of business, or geographic regions. of sales organizations don’t take advantage of account planning to grow their strategic accounts.

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Account Executive vs Account Manager: Key Differences

Arpedio

They are responsible for: Identifying potential leads and nurturing them into clients Executing persuasive pitches and presentations Negotiating contracts to close deals Their goal-oriented approach and sales prowess ensure that the pipeline of new clients remains robust, contributing to the company’s expansion and market presence.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

In other words, spend more of your time and resources on the clients with the best growth potential. Key account managers also coordinate any internal resources needed to achieve their plans. Communication improves, friction reduces, and consistency increases across products, prices, processes and locations. Key Account Team.

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Account Management vs Customer Success Explained

Arpedio

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling. These communication styles shape divergent reporting structures.

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5 Tips to Build Stronger Relationships in Account Planning

Janek Performance Group: Account Planning

Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. They do not meet cross-selling and account growth targets. Clearly, sales organizations need to improve account planning. Instead, be proactive.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the account planning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive account growth.