Why Every Customer Success Manager Needs Playbook(And How to Build One)
SmartKarrot
OCTOBER 3, 2023
Without a playbook, CSMs might approach issues based on their own experiences and intuitions, which can lead to inconsistencies in service delivery. Giving a view of the ongoing customer journey, the playbook ensures that every team member has all the relevant information. Involve customers to participate in the playbook as needed.
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