DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Deep Insight

AUGUST 16, 2021

Elephant hunting is difficult to do, but very profitable if you’re successful. Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. When studied and applied these will immediately help you as a customer leader or key account manager prepare to support, shape and solve real problems with and for your customers. There are three influencing market areas.

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

SmartKarrot

MAY 27, 2020

Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .

Account Management 10

Account Management Management Key Account Management Account Growth 10

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Here they are….

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Here they are….

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Account retention.

Management 48

Management Suppliers Profitability Account Management 48

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Keep on reading as we define account planning and dive into how you can perform efficient and successful account planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. Since then, Best Buy has grown profitably every year. Simply put, having a Customer Crisis Plan means you’ll sleep better each night you have it in place. Reference Content.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? This research often involves upselling opportunities , growth spectrums, and demand forecasts.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Revegy

JULY 17, 2018

This piece is critical to successful account planning because it provides a basis for true revenue predictability and long-term forecast visibility. As a best practice, this revenue snapshot is a requirement in every key account plan. 4) Align Your Approach to Your Customer’s Goals with Strategy Maps.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SmartKarrot

APRIL 21, 2023

Change the way your customers invest in papaya and help them make choices that will increase their profits. Make collaborative account strategies with your clients that can be monitored often using quantifiable goals. Take charge of new accounts, managing on-boarding and adoption while boosting usage inside the company.

Customer Success 19

Customer Success Account Strategy Stakeholders Onboarding 19

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Jermaine Edwards

APRIL 16, 2020

Loss of customer revenue and profitability. Getting our customers onboard quickly with new thinking and not getting stuck in a place of fear. Poor internal and global customer collaboration. Rising costs and a heavily regulated market. The big question is… what do we do once we’ve identified the problem? Hyper Adaptation System (HAS).

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Hubspot Sales

JULY 1, 2019

Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). Location and/or number of offices. Historical growth. Predicted growth. 3) Internal data.

Stakeholders 79

Stakeholders Finance Sales Decision-making 79

SmartKarrot

JULY 1, 2020

This role will work together with the other members of the Professional Services team as well as Account Executives, Account Managers, Sales Engineers, Customer Success Managers and Engagement Managers to execute key account strategies. Apply here: [link].

Customer Success 10

Customer Success Customer Life Cycle Partnership Management Negotiation 10

Brooks Group

DECEMBER 27, 2022

The day-to-day activities of an inside account manager, or “farmer”, are going to differ from those of a more traditional “hunter”. We often hear of sales managers tracking how many calls a salesperson makes without making a distinction between the type of calls being made. Behaviors Based on Position.

Sales 77

Sales Sales Leadership Leadership CRM 77