Hubspot Sales

APRIL 19, 2018

In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. Initially, it had only paid accounts. Along with cutting costs, companies usually try to estimate qualitative ROI using the following criteria: Freeing the time of your in-house employees (usually sales account execs).

Sales 94

Sales B2C Organization Innovation 94

Account Management Skills

NOVEMBER 15, 2021

– what point in the agency’s revenue growth does an agency typically employ their first account manager? – and the implications of having a hybrid account manager (someone who plays the combined account manager and project manager role, versus keeping the roles separate).

Finance 52

Finance Account Management Profitability Management 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. 6 Account Management Best Practices for B2B Companies!

Account Management 11

Account Management B2B Management Advertising 11

SmartKarrot

DECEMBER 21, 2021

Manage strategy development and execution across multiple digital acquisition disciplines, including search, retail media, display, and other programmatic channels. Provide guidance to a team of account managers and ensure we meet deadlines and deliver to expectations. Provide the highest levels of customer service.

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

Account Management Skills

MARCH 23, 2021

Like me he started his career in advertising in the 1990s in client service. I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one.

Account Management 52

Account Management Banking Advertising Profitability 52

SalesGlobe

FEBRUARY 9, 2022

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Arpedio

JULY 12, 2023

Measure the effectiveness of your ABM strategy Under traditional marketing methods, success is typically assessed by examining metrics such as the overall customer count, the number of booked demos, the cost per acquisition, and the total number of leads.

Marketing 52

Marketing Advertising Decision-making Communication 52

Account Management Skills

JULY 6, 2021

I think that there will be a lot of account managers, account directors listening to this podcast and the analogy I would give is understanding what a car can do rather than how the engine works. Carey, why don’t you just talk briefly about when you came into advertising with Y&R, what you were set up to do?

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

SalesGlobe

NOVEMBER 15, 2022

And there was just something that I saw online today by one of our clients actually a big advertising company around brick and mortar returning in a huge way. So it was bookings was always the strongest one for that new acquisition. You know, it was 62 on acquisition in management. So that’s how we define hybrid.

Sales 52

Sales Value Proposition Retail Acquisition 52

Account Management Skills

MARCH 29, 2021

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. I hope you come away with lots of new ideas about the account management role. Baker , who is a legend in the agency world.

Account Management 40

Account Management Management Client Relationships Decision-making 40

Hubspot Sales

JULY 1, 2019

Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). The second tier includes approximately 200 accounts.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85