SmartKarrot

JULY 7, 2023

Let us here discuss the benefits of account white space analysis in further detail. Growth in Business Revenue and Profitability One of the most important benefits of account white space analysis that attracts businesses is that it promotes business growth thus increasing revenue and profitability.

Business Growth 10

Business Growth Account Management B2C Profitability 10

Janek Performance Group: Account Planning

AUGUST 4, 2021

We continue our journey through strategic account management by examining the best practices in coaching strategic account managers. The single most important skill set to have as a strategic account manager is communication. Coach to communication skills. See the overall strategic picture.

Account Management 40

Account Management Management Communication Stakeholders 40

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Insightly

JULY 25, 2023

They have a half-dozen dedicated account managers. Your ideal customer needs to be manageable, and one that would allow your company to scale and thrive. An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. Great, right? Is this your ideal customer?

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Arpedio

JULY 12, 2023

However, a significant limitation of this approach is that the majority of these leads often fail to convert into profitable relationships. With Account-Based Marketing (ABM), the emphasis shifts towards tracking the progress of target accounts throughout the sales cycle. In other words, ABM focuses on quality over quantity.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. It coordinates vendor goals with those of the client and paves the way for two-way profits.

Management 11

Management Account Management Acquisition Value Proposition 11

SmartKarrot

OCTOBER 12, 2022

Increased revenue from current accounts is referred to as account expansion. Account managers do this by cross-selling or upselling more products to existing customers. As a result, the business can raise earnings without acquiring new clients. Not every new client is advantageous for the business.

B2B 10

B2B Onboarding Customer Success B2C 10