Account Manager Tips

NOVEMBER 24, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. Key account managers have very busy jobs that span multiple stakeholders and functions.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. That’s not how it works. Reemphasize the value.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. Share the load You don't have to be the only one in your organization communicating with key stakeholders. Too many key account managers arrange their quarterly reviews as they go. Keep track of special occasions 12.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Account Manager Tips

NOVEMBER 25, 2022

Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. So here's my easy (in fact insanely easy) effective and quick strategic account plan.

Account Planning 246

Account Planning Key Account Management Account Management Brainstorming 246

Account Manager Tips

OCTOBER 28, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Conversation is at the heart of key account management. Here are the book recommendations for October 2022. Table of Contents. Why this book? Why this book?

B2B 130

B2B Key Account Management Account Management Leadership 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

KAM With Passion

OCTOBER 27, 2020

When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. Second, Account Management , i.e. the management of existing customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Account Manager Tips

NOVEMBER 22, 2022

Who are their internal stakeholders? How do they want to manage supplier relationships? The world's most amazing community of key account manager. Inside you'll find all the tools, templates, guides, workshops, training and coaching you need for a successful career in key account management.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. Recent articles on referrer management.

Management 130

Management Key Account Management Digitalization Communication 130

Account Manager Tips

JULY 6, 2022

+ Don’t waste time on the wrong accounts. If you're not sure who they are, check out my article on how to identify key accounts , with template.) + Think long term. You can work with your stakeholders in real time to unlock conversations, insights and ideas. You need a long term planning horizon for co-creation.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Louise Collins Associates

FEBRUARY 23, 2018

Maximising the interaction that a sales person has with an external stakeholder. I am not saying that the need for sales coaching to improve in-call performance will go away, however, organisations do need to invest in their future and build strong Key Account Management (KAM) capabilities across all functions in order to succeed.

Key Account Management 52

Key Account Management Account Management Stakeholders Sales Management 52

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? They need to notify internal stakeholders and update procedures and systems. I had some clients that were on ancient contracts with dedicated dedicated account management. You're between a rock and hard place.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association. The post Theory into practice.

Healthcare 40

Healthcare Key Account Management Publishing Negotiation 40

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? Whether it is at an individual stakeholder level, or at a broader account level, behavioural change is what we are trying to achieve. The world expects more accountability, particularly when dealing with the emotive subject of healthcare.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Connected with key stakeholders and decision makers. you can submit your own question for me to answer. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. It is important to recognise the specific need to coach for key account management as a way of working.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52

Louise Collins Associates

JANUARY 25, 2018

Before you stop reading, I have no intention of getting into government hypocrisy in this article! I am merely drawing the analogy from Orwell’s work to the situation that we see in many instances when it comes to account segmentation or prioritisation. It is something we all deal with on a daily basis in our lives.

Government 52

Government Key Account Management Account Management Stakeholders 52

Arpedio

OCTOBER 30, 2023

Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Louise Collins Associates

JULY 20, 2017

Many account plans take this to the next level and include a fully cross functional SWOT (Strengths, Weaknesses, Opportunities, Threats). I will focus on the SWOT in a future article. Who are the key external decision makers? Of course, it is critical to know the external stakeholders who make the decisions within the account.

Account Planning 52

Account Planning Stakeholders Decision-making Value Proposition 52

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. When a sale is closed, the work is not finished.

Account Management 11

Account Management B2B Management Advertising 11

SmartKarrot

MARCH 7, 2024

In the ever-evolving landscape of customer success and key account management, the significance of relationship building remains paramount. As a seasoned Customer Success Manager (CSM), I have navigated through the intricacies of client interactions and gleaned insights that I believe are essential for success in this field.

Key Account Management 10

Key Account Management Client Relationships Account Management Stakeholders 10