Upland

JUNE 30, 2023

With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends. Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM?

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

OCTOBER 19, 2021

Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Digitalization drives sales forward - faster. Click To Tweet.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. White Space Analysis for Key Account Management.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. White Space Analysis for Key Account Management.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

QYMATIX

OCTOBER 19, 2021

Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. bctt tweet=”Digitalization drives sales forward – faster.”].

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. Roy, a very warm welcome. Roy Murphy 01:05 Sure.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

SmartKarrot

JANUARY 10, 2023

Role: Customer Success Lead Location: Remote, Canada Organization: Testimonial Hero As a Customer Success Lead, you will be developing and managing value-based relationships with the highest-value accounts with a focus on agreement completion and retention. Apply here: [link].

Customer Success 19

Customer Success Supply Chain Co-Creation Stakeholders 19

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. One significant trend is Account-Based Marketing (ABM).

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. ARPEDIO helped us digitize our sales training and best practices.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. One of the first touchpoints your customer has is with your marketing team. We’ve got you covered.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Mike Kunkle

MAY 11, 2022

I’ve also been involved in larger business transformations which included the sales force, but encompassed reworking strategy, improving market and buyer acumen, adjusting product-market fit, adapting or fine-tuning business models, reworking sales models, developing new GTM plans, planning for disciplined execution of the changes, and more.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Better Ways Sales Strategies

MAY 28, 2015

This is particularly true when you consider the impact of the come-and-gone ERP rage of the mid 90’s, the dot.com craze of the late 90’s, the market “free fall” and eventual market consolidation that this decade has brought, and now, the rapid growth of outsourcing demand.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Account-based marketing. Create digital twins. Pipeline analysis.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

SBI

JULY 25, 2019

Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc. a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. Account Planning.

Acquisition 31

Acquisition Co-Creation Marketing Account Planning 31

Arpedio

APRIL 1, 2022

It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. To be successful with an account-based approach to sales, collaboration is key. What is Account-Based Selling?

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Account Management Skills

DECEMBER 14, 2021

And here to enlighten us about what web3 is, and how agencies need to be prepared for it is Jeff Kauffman Jr , Founder and CEO of Parachute , which builds and invests in web3 solutions for marketers and advertisers. Jeff is the founder of Parachute, an agency that builds and invests in web3 solutions for both marketers and advertisers.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Showpad

OCTOBER 8, 2019

It simply isn’t practical for Sales managers, Marketing leaders, and other extensions of your company’s Sales force to spearhead the process of Sales enablement while also being saddled with menial tasks. This could mean additional training around audience strategy or account-based marketing (ABM) models, for instance.

Sales 45

Sales Software Software Co-Creation 45

Hubspot Sales

OCTOBER 8, 2019

Aritic helps sales teams build automation campaigns for seamless integration with their marketing colleagues. Best for: Electronic document management. Conga was designed to simplify your sales team’s digital footprint by streamlining how you manage your documents, contracts, and eSignatures. Best for: Account management.

Sales 93

Sales CRM Software Software 93

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20