Help Scout

MAY 27, 2021

When considering customer success and account management, it’s valuable to consider them as complementary teams rather than interchangeable groups or, worse, competitors. What is customer success? There are a few things that differentiate customer success from account management.

Account Management 65

Account Management Customer Success Management Communication 65

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.

Account Management 98

Account Management Management B2B Advertising 98

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

SBI Growth

SEPTEMBER 15, 2018

The emergence of the Customer Success Professional is an existential threat to account managers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need Account Managers, Customer Success.

Account Management 101

Account Management Management Customer Success Onboarding 101

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

AUGUST 31, 2023

careers Are you ARPEDIO’s new Student in Customer Success? Back to careers Are you an aspiring future Customer Success Manager and have a passion for sales? What we are looking for We are looking for our next favorite colleague in the position of a Customer Success student assistant.

Customer Success 52

Customer Success B2B Account Management Innovation 52

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Arpedio

JUNE 20, 2023

Client Case study Rethinking Customer Success and Sales: A Collaborative Powerhouse in the SaaS industry Download full case study About The Case Study Due to pre-IPO considerations, the following case study has been anonymized to protect the identity of the company involved.

Customer Success 52

Customer Success Account Management Facilitation Stakeholders 52

Engage Selling

NOVEMBER 29, 2019

I was working with a group of sales managers at a workshop a few weeks ago and one of them introduced this strategy. It was a very simple strategy of implementing an account plan when you didn’t have a sophisticated … Read More »

Account Management 88

Account Management Management Account Planning Sales Management 88

Insightly

MAY 13, 2021

Start by working closely with your customer success team. Why you should align customer success with marketing. At this point, the account moves to a dedicated account or customer success manager. It is in marketers’ best interest to build relationships with customer success managers.

Customer Success 93

Customer Success Marketing Acquisition CRM 93

Help Scout

SEPTEMBER 21, 2021

The first named customer success group was created in 1996. While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Learn from those examples, and apply the elements that fit for your team and situation.

Customer Success 103

Customer Success Decision-making Onboarding Customer Experience 103

May Phoo Pan

MARCH 22, 2024

It involves providing value, reinforcing the purchase decision, and guiding the customer towards maximizing product benefits. Onboarding can take various forms, from live interactions to digital communication, but the goal remains the same: ensuring customer success.

Client Onboarding 52

Client Onboarding Onboarding Advertising Account Management 52

Insightly

MAY 12, 2021

Start by working closely with your customer success team. Why you should align customer success with marketing. At this point, the account moves to a dedicated account or customer success manager. It is in marketers’ best interest to build relationships with customer success managers.

Customer Success 64

Customer Success Marketing Customer Experience Acquisition 64

SmartKarrot

JUNE 6, 2023

For example, ensure that customer journey is clearly mapped and tracked, no customer is left unattended, no red signs are missed in customer management, customer outcomes are tracked, and you are able to drive your upsells, renewals and customer onboardings as seamlessly as you wish! Customer outreach: a.

Account Management 10

Account Management Customer Success Management Onboarding 10

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

SmartKarrot

OCTOBER 31, 2022

The customer success/account management industry is constantly evolving, but one main thing that has not changed is the need for personalized recommendations for clients. The Augmented Intelligence(AI) Framework is a framework that helps you identify and understand what is essential to your customers.

Account Management 10

Account Management Customer Success Management Artificial Intelligence 10

SmartKarrot

SEPTEMBER 27, 2022

This calls for a highly effective and functioning customer success strategy that focuses on customers and their journeys. Customer success teams need to choose data-driven and intelligent strategies to ensure customers meet their goals. Top 5 Reasons why Enterprise Customer Success is Different.

Account Management 10

Account Management Customer Success Management Onboarding 10

SmartKarrot

JUNE 28, 2023

In fact, a survey by Bain & Company shows that a 5% rise in customer retention results in over 25% surge in profits. The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. This now becomes a challenge.

Key Account Management 10

Key Account Management Account Management CRM Management 10

SmartKarrot

OCTOBER 6, 2022

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. They are responsible for growing the company’s revenue by empowering its relations with an existing customer. Who is an Account Manager? Account planning.

Account Management 10

Account Management Management Negotiation Stakeholders 10

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

SmartKarrot

JUNE 18, 2020

A key account manager plays a pivotal role in increasing customer success. These individuals work with your customers in a way that develops long-term relationships. There are several vital skills a key account manager should have. These skills will ensure that a KAM can boost customer success. .

Key Account Management 10

Key Account Management Account Management Customer Success Management 10

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

SmartKarrot

SEPTEMBER 20, 2023

Navigating the complex waters of Key Account Management (KAM) is difficult. So, how do we ensure that we don’t lose balance, or more importantly, retain and grow our most valuable customers? Key Account Management isn’t just about building and maintaining relationships. Enter: Playbooks.

Key Account Management 10

Key Account Management Account Management Management Value Proposition 10

SmartKarrot

MAY 17, 2023

Role: Customer Success Specialist Location: Illinois, United States (Hybrid) Organization: RedMane Technology LLC As a Customer Success Specialist, you’ll giving clients support and guidance using mCase. Create campaigns with numerous customers in mind using digital activities and touchpoints.

Customer Success 19

Customer Success Value Proposition Onboarding Stakeholders 19

SmartKarrot

APRIL 12, 2023

Role: Customer Success Manager Location: NAMER, Canada (Remote) Organization: Appvance As a Customer Success Manager, you’ll oversee onboarding, revenue retention, growth, and adoption in order to ensure the complete success of Appvance’s clients.

Customer Success 19

Customer Success Onboarding Stakeholders Communication 19

SmartKarrot

FEBRUARY 24, 2023

Role: Customer Success Manager Location: NAMER, United States (Remote) Organization: SnapCell As a Customer Success Manager you’ll onboard new customers and train without a hitch. Account management for both new and current clients. Consult our Investor Relations team.

Customer Success 19

Customer Success Supply Chain Transportation Investors 19

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

JUNE 14, 2023

Role: Customer Success Manager Location: San Francisco, CA, United States (Remote) Organization: Beyond As a Customer Success Manager, you’ll be securing possibilities for new product upsells, existing product upgrades, and yearly subscription renewals. Apply here: [link] Role: Sr.

Customer Success 19

Customer Success Construction Account Strategy Stakeholders 19

SmartKarrot

NOVEMBER 3, 2022

Director, Customer Success & Onboarding Location: Remote, United States Organization : Upside As a Sr. Director of Customer Success, you will help to scale the Merchant Success function at Upside with a team of specialists dedicated to merchant onboarding, adoption, and education.

Customer Success 19

Customer Success Onboarding Account Management Communication 19

SmartKarrot

OCTOBER 19, 2022

Account management is a broad field that encompasses many distinct roles and responsibilities. While the average account management salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an account manager.

Account Management 10

Account Management Management Telecommunications Healthcare 10

SmartKarrot

APRIL 6, 2023

Role: Senior Manager, Customer Success Location: Munich, Bavaria, Germany (Hybrid) Organization: Rapid7 As a Senior Manager, Customer Success, you’ll manage recurring revenue in a predictable manner and produce high rates of timely renewal. 20–30 clients make up your personal client portfolio.

Customer Success 19

Customer Success Negotiation Stakeholders Onboarding 19

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. .

Key Account Management 10

Key Account Management Account Management Management Suppliers 10