Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Miller Heiman Group

APRIL 9, 2019

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. We will also share strategies for effective communication , relationship building , and overcoming challenges that may arise in the process.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. We will also share strategies for effective communication , relationship building , and overcoming challenges that may arise in the process.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. Measure and communicate value in a way that means something to them. In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. B2B elements of value Now I know KPIs aren't for everyone. It hasn't failed me yet. Learn more.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com). Questioning frameworks and funnel.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan? Furthermore, a tactical plan is an integral part of the account planning process.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

APRIL 29, 2024

By incorporating these key components into your account plan strategy, you can maximize your sales success and create a solid foundation for sustainable growth and client satisfaction. By following the steps outlined below, you can ensure the successful implementation of your account plan strategy.

Account Planning 52

Account Planning Client Relationships Value Proposition Sales 52

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. What are they saying?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Value proposition. .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Arpedio

FEBRUARY 15, 2024

They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives. One way Mobilizers influence buying decisions is by articulating a compelling vision for change and demonstrating the value proposition of proposed solutions.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Account plans are help you define your key account strategy.

Account Management 246

Account Management Key Account Management Management Suppliers 246

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Hubspot Sales

APRIL 27, 2023

When an SDR has vetted a prospect, they'll pass the potential lead to Account Executives (AEs). Because they'll be speaking directly with people, SDRs need to have top-notch communication skills , the ability to listen actively, and the resilience to stay positive even when a call doesn't go as expected.

Sales 110

Sales Account Management Communication Sales Management 110

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Connected with key stakeholders and decision makers. Differentiated my value proposition. Learn more. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

SmartKarrot

MAY 17, 2023

Operate as the main point of contact for clients, answering any queries or concerns they might have regarding their accounts. To help the platform team improve and guarantee customer pleasure, communicate the product team with client comments and requests. Give clients input to simplify the supply of services and goods.

Customer Success 19

Customer Success Value Proposition Onboarding Stakeholders 19

Revegy

SEPTEMBER 10, 2020

Identify stakeholder relationships you can leverage to gain access to the key decision-makers for each of your 3 to 5 ‘revenue growth ideas.’. Craft the value proposition for why your solution should be adopted now. Feel free to come up with a dozen or more scenarios and debate them.

Value Proposition 72

Value Proposition Decision-making Stakeholders Organization 72

SmartKarrot

MAY 11, 2022

Be the named contact for specific strategic accounts and own senior customer stakeholder relationships. Act as the first line of escalation for your team’s account portfolio with ultimate responsibility for the customer health and their revenue. Drive Front product adoption to achieve the best-in-class retention goals.

Customer Success 19

Customer Success Value Proposition Stakeholders Onboarding 19

SmartKarrot

APRIL 1, 2022

Role: Customer Success Director, WordPress VIP Location: Remote, United States Organization: Automattic As a Customer Success Director, you will be responsible for developing and supporting best-in-class account teams (Technical Account Managers, Engineers, and Support Engineers) by acting as a mentor, coach, and team player.

Customer Success 19

Customer Success Value Proposition Stakeholders Onboarding 19

SmartKarrot

OCTOBER 25, 2023

In the dynamic world of business, the role of a Strategic Account Manager (SAM) goes beyond onboarding and tracking usage. Stakeholder Mapping Every organization has its unique structure and dynamics when it comes to decision-making. This approach makes the value proposition becomes more compelling and relatable.

Account Management 10

Account Management Construction Decision-making Value Proposition 10

Arpedio

NOVEMBER 7, 2022

These things have to be answered, and that’s communicated through the image of the rider. Thus, the concept of ‘personal’, ‘social’ and ‘structural’ as the foundations of a strong change program are really nicely communicated in the image of the rider, elephant and path. Maximilian Opp, Account Manager. +45

B2B 52

B2B Sales Decision-making Account Management 52

Arpedio

NOVEMBER 7, 2022

These things have to be answered, and that’s communicated through the image of the rider. Thus, the concept of ‘personal’, ‘social’ and ‘structural’ as the foundations of a strong change program are really nicely communicated in the image of the rider, elephant and path. Maximilian Opp, Account Manager. +45

B2B 52

B2B Sales Decision-making Account Management 52

SmartKarrot

NOVEMBER 10, 2021

Apply here: [link] Role: Head of Customer Success Location: London, England, United Kingdom Organization: Birdie As a Head of Customer Success, you will guide and develop Birdie’s Customer Success Management and Account Management functions. Be an executive stakeholder for some of our most critical Partners.

Customer Success 19

Customer Success Value Proposition Stakeholders Onboarding 19

SmartKarrot

NOVEMBER 30, 2023

Pragya stressed the importance of maintaining communication with stakeholders, ensuring that both the decision-makers and end-users understand the product’s purpose and value. Regularly Update Your Playbook Documentation emerged as a key element in risk management.

Management 10

Management Stakeholders Value Proposition Onboarding 10

SmartKarrot

OCTOBER 19, 2021

Director of Customer Success, you will build and lead a high-performing global Customer Success team, which is helping the customers realize business value and protecting/expanding recurring revenue. Develop, communicate, and evangelize customer support feedback to the product and web teams. Apply here: [link].

Customer Success 19

Customer Success Value Proposition Leadership Digitalization 19

SalesGlobe

APRIL 19, 2022

How to manage and what to do…although there is no panacea for all the downstream impacts to the sales organization following M&A activity, following is an aggregation of some of the top mistakes we have seen and mitigation strategies that work to get you started in the right direction. Communications That Come Too Late.

Acquisition 52

Acquisition Sales Decision-making Communication 52

Arpedio

MARCH 27, 2023

In short, pipeline management is the process of tracking and managing your sales opportunities as they progress through the different stages of the sales process. The overall goal of sales pipeline management is to increase your deal closing probability and get your reps to perform to the best of their ability. Prospecting 2.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

In short, pipeline management is the process of tracking and managing your sales opportunities as they progress through the different stages of the sales process. The overall goal of sales pipeline management is to increase your deal closing probability and get your reps to perform to the best of their ability. Prospecting 2.

Software 52

Software Software Management Sales 52

SmartKarrot

MAY 27, 2021

The tool is called Joint Success Plan and it helps CSMs improve, capture, communicate, measure, and execute against customer goals. The joint success plan is a strategic communication driver that blends information from customer executives and various stakeholders. . This means the value proposition of the company.

Customer Success 10

Customer Success Value Proposition Stakeholders Brainstorming 10

SmartKarrot

APRIL 6, 2020

Identify and structure key strategic projects/initiatives to solve complex business challenges by working with business stakeholders across the organization, managing communications, overseeing milestones and timelines, and leading cross-functional groups to synthesize feedback and deliver on objectives. Apply here: [link].

Customer Success 8

Customer Success Value Proposition Stakeholders Account Management 8

ProlifIQ

APRIL 5, 2023

The purpose of creating a template is to scale future account plans that are necessary. Sales The sales team should work closely with account managers to ensure that the account plan is aligned with the customer’s needs and priorities. Key account planning is a critical component of strategic account management.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52